Sr. Discoverability (GEO/SEO) Manager

The Gig:
We're looking for a Sr. Discoverability (GEO/SEO) Manager to own our brand's discoverability across traditional search engines and the rapidly evolving world of AI-powered platforms. As search behavior shifts toward conversational, generative, and agentic experiences, this role puts you at the heart of how Virgin Voyages is found, referenced, and trusted, whether a sailor is searching Google, asking ChatGPT, or querying Gemini for their next voyage. You'll bridge technical SEO fundamentals with forward-thinking Generative Engine Optimization (GEO) strategies, ensuring our brand doesn't just rank, but owns the answer.

This gig is based at VVHQ - our swanky Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment. We can't wait to 'sea' you in person during our Collaboration Days, Tuesdays, Wednesdays, and Thursdays, while you enjoy Mondays and Fridays' as remote days.

What You’ll Be Up To:
Search & AI Visibility Strategy

• Own the holistic SEO/GEO strategy that ladders up to business goals and specific KPIs, working collaboratively with brand, analytics, paid media, and website teams.

• Drive optimization of digital experiences for both traditional search engines and AI- powered platforms such as ChatGPT, Gemini, Perplexity, and Claude.

• Lead keyword, topic cluster, and entity-based research to expand content authority and improve discoverability across search and AI ecosystems.

• Design and implement internal linking, on-page optimization, and content strategies that improve engagement, rankings, and AI citation frequency.

• Stay ahead of industry shifts — core algorithm updates, evolving AI search behaviors, and zero-click experiences — and pivot strategy as needed.

Technical SEO & GEO

• Deliver technical SEO/GEO recommendations that improve crawlability and site architecture including: URL and navigation structure, canonicalization, crawlability, and indexability, Schema markup, structured data, and AI-readiness signals, HTML & XML sitemaps, robots.txt, Core Web Vitals, and page speed, and Title, header, image, keyword, and meta description tags

• Work with web team, developers and publishers, to ensure best practice implementation.

Content Strategy & Optimization

• Partner with content and product marketing teams to create search-optimized, AI-friendly content that supports the full customer journey.

• Provide social SEO and GEO recommendations, connecting organic strategy with content publishing efforts across owned and third-party platforms (Reddit, forums, affiliate/paid content placements). Partner with PR on outreach strategy to expand earned visibility.

Performance & Reporting

• Partner with marketing analytics to build measurement frameworks that quantify AI search visibility, answer engine performance, and overall GEO effectiveness.

• Analyze performance data across platforms such as Google Analytics 4, Search Console, SEMrush, Profound, and Ahrefs to identify growth opportunities and optimize strategy.

Collaboration & Cross-Functional Influence

• Influence cross-functional teams — web, content, product marketing, PR, and paid media stakeholders — to align on search strategy and ensure consistent execution.

• Lead day-to-day relationships with external SEO/GEO vendors and agency partners.

• Communicate complex search and AI insights in a clear, compelling way to leadership and non-technical stakeholders.

Our Ideal Teammate Will:

• Bring both technical depth and strategic vision — equally comfortable in the weeds of a crawl audit and presenting a GEO roadmap to the CMO.

• Be a self-starter who can flex between strategic thinking and tactical execution, comfortable navigating ambiguity in a fast-evolving landscape.

• Have a genuine passion for AI-powered search and the curiosity to keep pace with how LLMs, agentic frameworks, and generative platforms are reshaping discovery.

• Think in systems — connecting SEO, content, analytics, and brand into a coherent, measurable visibility strategy.

• Demonstrate outstanding analytical skills and proven experience in performance optimization, with the communication skills to make data land with any audience.

• Collaborate naturally while taking clear ownership; flag when support is needed and rally the right people around a shared goal.

SuperPowers Required:

• 5+ years of experience in SEO, digital marketing, or content strategy, preferably within a travel, hospitality, or consumer brand environment.

• Technically familiar with large language models (LLMs), AI agent frameworks, schema markup, and web architecture. Comfortable making updates directly within CMS.

• Expertise in technical SEO, on-page optimization, content strategy, and search performance measurement.

• Experience developing strategies for AI search visibility, including citation tracking and answer engine optimization.

• Demonstrated experience influencing cross-functional stakeholders — aligning teams on strategy and execution without direct authority.

• Proficiency in Google Workspace; comfort with analytics and reporting tools such asGA4, Tableau, or Looker.

What Matters to Us:

At Virgin, your personality matters as much as how good you are at what you do. We want you to bring it to our hangout spot and help make the place even better. So, we won’t be surprised to hear that when people talk about you they say you are clever, on top of it, able to think ahead, intuitive, passionate and someone people respect and enjoy working with because you make things happen.