Heartflow's next strategic growth driver relies on reaching people long before they become a cath-lab patient - through the organizations people already trust with their health: wearables and longevity platforms, concierge and executive health networks, and physician practice groups. Reporting to the Chief Commercial Operations & Customer Success Officer, the Vice President, Strategic Partnerships will build Heartflow's top-of-funnel partnership ecosystem, provide strategic guidance and oversight for the Specialty Sales management team, and shape the go-to-market strategy that establishes Heartflow as the dominant, most trusted name in preventive, imaging-based cardiology - including in cash-pay and non-covered segments where consumers are increasingly willing to invest directly in early detection.
Key Responsibilities:
- Lead Strategic Partnerships
- Own the strategy, sourcing, negotiation, and lifecycle management of strategic partnerships with consumer health, wearables, and longevity organizations (e.g., Oura, Whoop) as well as concierge medicine and physician practice networks (e.g., MDVIP, PPA) and similar organizations.
- Build the business case, deal structure, and success metrics for each partnership; negotiate and close commercial agreements that create durable, differentiated patient-referral and awareness pipelines into Heartflow.
- Serve as the executive-level relationship owner for top-of-funnel partners, representing Heartflow to partner C-suites and translating partner roadmaps into Heartflow commercial opportunity.
- Partner with Legal, Regulatory, Medical Affairs, and Marketing to ensure partnership structures are compliant, scientifically credible, and consistent with Heartflow's clinical evidence and brand.
- Build repeatable partnership playbooks (data-sharing, co-marketing, referral pathways, clinical validation) rather than one-off deals, so the model scales as the partner roster grows.
- Provide Strategic Guidance & Oversight for Specialty Sales Management
- Serve as the strategic and operational leader for the Specialty Sales management team Heartflow is building - setting vision, territory/segment strategy, and performance expectations.
- Guide the hiring, onboarding, and development of Specialty Sales managers and, in partnership with Sales Operations, define KPIs, incentive design, and reporting cadence for the team.
- Ensure tight alignment between the Specialty Sales motion and the top-of-funnel partnerships this role also owns, so partner-driven demand converts efficiently into physician and patient adoption.
- Act as the escalation point and coach for Specialty Sales leadership on complex accounts, competitive deals, and cross-functional roadblocks.
- Accelerate Growth in Preventive Cardiology
- Build and execute the strategy to grow Heartflow's footprint in preventive, imaging-led cardiology - including segments where advanced imaging (CCTA, CAC, plaque/FFR-based analysis) is pursued outside of traditional insurance coverage.
- Develop cash-pay and hybrid commercial models (concierge medicine, executive health, longevity clinics, direct-to-consumer) in partnership with Market Access, Finance, and Legal.
- Identify and prioritize the highest-value preventive-cardiology customer segments and channels, and build the commercial motion to win them.
- Partner with Medical Affairs and Health Economics to ensure preventive-care messaging remains clinically rigorous and guideline-consistent even where reimbursement has not yet caught up with demand.
- Develop GTM Strategy, Tools, and Plans
- Own the development of Heartflow's go-to-market strategy for the preventive cardiology and top-of-funnel partnership motion - including segmentation, channel strategy, and sequencing.
- Build the commercial tools, playbooks, battle cards, and enablement content Specialty Sales and partner-facing teams need to win share of mind and share of market.
- Define and track the KPIs that matter - partner-sourced pipeline, conversion, cash-pay volume, Specialty Sales productivity - and report progress to executive leadership and the Board as needed.
- Partner with Marketing, Product, and Customer Success to ensure GTM plans translate cleanly into field execution and partner-facing experience.
- Competitive Intelligence & Differentiated Positioning
- Maintain a rigorous, current view of the competitive landscape in cardiac imaging, AI-driven diagnostics, and adjacent preventive-health/wearables ecosystems.
- Translate competitive dynamics into a differentiated Heartflow positioning strategy for partners, physicians, and consumers - and pressure-test that positioning regularly against new entrants and incumbent moves.
- Brief executive leadership, Sales, and Marketing on competitive shifts and recommend proactive countermoves.
- Represent Heartflow's point of view at industry conferences, partner forums, and with key opinion leaders to reinforce market and mind-share leadership.
Skills Needed:- Excellent executive communication, negotiation, and relationship-management skills are essential.
- Demonstrated success sourcing, negotiating, and scaling strategic partnerships with consumer-facing health, wearables, or physician-network organizations, with quantifiable business impact.
- Experience building or leading a sales or sales-management organization, including hiring, coaching, and performance management of sales leaders (not only individual contributors).
- Fluency with cash-pay, direct-to-consumer, or hybrid-coverage commercial models in healthcare, and comfort operating where reimbursement is still evolving.
- A strategic, execution-oriented leader who can navigate ambiguity, manage competing priorities, and operate equally well as a dealmaker and a people leader
E
ducational Requirements & Work Experience:- 12+ years of progressive commercial leadership experience in medical device, digital health, diagnostics, or consumer health/wearables, including direct partnership, sales-leadership, or P&L accountability
- Bachelor's degree required; MBA or other advanced degree preferred
A reasonable estimate of the yearly base compensation range is $286,000 - $375,000 (for VP level) and $265,000 to $300,000 (for Sr. Director level), bonus, and equity.
