The Senior Director, Retail Marketing leads the strategy, daily operations, customer experience, and financial performance of Authority Brands retail locations. This leader is accountable for growing revenue, building a strong team, maintaining brand standards, and making the location a trusted choice in its local market.
The Senior Director connects marketing activity to what happens inside the location: customer traffic, conversion, average transaction value, repeat visits, staffing, and profitability. The role develops a practical local business plan, leads the location's managers and team members, and works with brand and marketing partners to turn campaigns into measurable results.
Key ResponsibilitiesLocation Strategy and Financial Performance- Own the retail plan: Develop annual and quarterly plans for sales, customer growth, staffing, local marketing, and profitability.
- Manage unit economics: Monitor revenue, labor, cost of goods, average transaction value, conversion, and marketing spend. Adjust staffing, inventory, and promotions based on performance.
- Plan for seasonality: Prepare for peak periods, holidays, promotions, and slower seasons so the location can serve demand without compromising the customer experience.
- Report results: Provide clear updates on performance, opportunities, and corrective actions to the appropriate brand or company leadership.
Team Leadership and Customer Experience- Lead the location marketing team: Hire, coach, develop, and hold marketing team members accountable for performance and brand standards if applicable to revenue of unit.
- Set service expectations: Establish consistent practices for greeting customers, understanding their needs, recommending solutions, handling concerns, and following through.
- Build a strong culture: Create an engaged team that takes ownership of the location's results and supports one another during busy periods.
- Resolve escalated issues: Personally address significant customer concerns and use feedback to improve the experience.
Local Marketing and Community Growth- Execute brand campaigns locally: Turn national or regional promotions into effective in-location displays, team talking points, and local outreach.
- Build local awareness: Develop relationships with nearby businesses, community organizations, and potential referral partners.
- Manage the location's digital presence: Work with marketing partners to keep location information accurate, support relevant local advertising, and monitor customer reviews.
- Earn repeat business: Develop practical approaches to customer follow-up, loyalty, referrals, and re-engagement.
Performance Analytics and Improvement- Maintain a location scorecard: Track sales, customer traffic, conversion rate, average transaction value, repeat purchases, customer feedback, labor productivity, and marketing results.
- Diagnose performance gaps: Determine whether missed sales opportunities stem from low traffic, staffing, product availability, service quality, conversion, or other operational issues.
- Test and improve: Use results and customer feedback to refine scheduling, merchandising, promotions, and service practices.
Retail Operations and Brand Standards- Oversee daily execution: Ensure the location is staffed, stocked, clean, safe, and ready to serve customers.
- Manage inventory and merchandising: Maintain appropriate product availability and presentation while controlling waste and protecting margins.
- Coordinate with brand partners: Work with marketing, operations, training, and other support teams to implement initiatives effectively at the location.
- Represent the location: Share customer insights and effective practices with brand leadership and peer locations.
Measures of Success- Success in this role is measured by profitable sales growth, customer satisfaction and retention, team engagement, consistent execution of brand standards, and the location's strength in its local market.
Location: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339
We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.
