Strong analytical skills with a focus on data-driven strategies
Experience managing agency relationships
Proficiency in Microsoft Office, particularly Excel and PowerPoint
Familiarity with tools such as Sprinklr and Adobe Campaign Manager
Responsibilities
Manage Organic Social & CRM communications calendar across Home Appliance categories
Analyze social trends to enhance messaging and content strategy
Optimize CRM campaign performance using data-driven testing and audience segmentation
Align content with integrated marketing strategies for consumer engagement
Coordinate with corporate marketing to prioritize campaigns and ensure effective communication
Oversee campaign execution with agency partners, ensuring quality and timeliness
Maintain documentation and reports related to marketing activities and results
Benefits
Medical insurance (Health, Dental & Vision)
Paid time off
401K plan
H1B/Green Card sponsorship for qualified employees
Hands-on experience with a global industry leader, Samsung
Opportunities for career advancement
Full Job Description
Job Title: Sr. Director, Digital Experience & Media
Job Type: Full-time, Hourly
Knowledge of CRM and Social Platforms such as Instagram, TikTok, YouTube, Pinterest, and Threads
Bachelor's Degree Required
Location
700 Sylvan AVE Englewood Cliffs, NJ, US
Benefits
Medical Insurance (Health, Dental & Vision)
Paid Time Off
401K
H1B/Green Card Sponsorship for qualified employee
Hands-on experience at global industry leader Samsung
Opportunities for career advancement
Compensation
$45-47/hr
Top Skills
Social Platforms
Influencer
CRM Experience
Responsibilities
Manage day-to-day Organic Social & CRM communications calendar and execution across all Home Appliance categories.
Understand social trends and how they impact creative messaging and content strategy
Drive CRM campaign performance optimization through data-driven testing, audience segmentation, and data science modeling.
Align creative with integrated marketing strategy to develop fit-for-purpose, consumer-centric content to impact the appliance business driving positive sentiment and traffic to samsung.com.
Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so Home Appliance campaigns are prioritized among other categories and receive fair share of voice across shared channels.
Manage execution of Social and CRM campaigns via internal tools with agency partners ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended.
Detailed Functions
QA Social, influencer and CRM content including trafficking sheets, providing clear feedback and direction on necessary updates
Understand key product RTBs, marketing names, and nuances between models
Understand audience segmentation, data science modeling and developing campaign audiences within a proprietary tool.
Manage agency outputs for Social, Influencer and CRM creative including ensuring creative aligns to brief, test plan is actionable, URL/trafficking sheet is accurate and all product categories are prioritizing according to business needs
Partner with Digital and Brand Experience team members to understand all workstreams and ensure cohesive messaging and best landing experiences for email communications.
Collaborate with IMC and PM teams for creative feedback
Clearly communicate stakeholder feedback to agency partners in a consolidated manner
Manage social posting and content calendars with the agency and internal stakeholders with clear back up plans when necessary
Handle influencer product inventory requests and deadlines with internal stakeholders aligned to company mandates
Share key activity updates as contributor of the monthly marketing team shareout
Maintain internal documents inclusive of finance reporting, campaign results, live tracker, marketing calendars, etc. and distribute information to stakeholders when applicable
Share social and influencer content with internal stakeholders inclusive of paid media and retailers for potential usage
Limited community management inclusive of YT playlists and collab posting
Act as a subject matter expert for managed channels
Work with global counterparts on content needs and feedback
Qualifications & Skills
Strategy and business acumen
Self-starter with desire to drive positive sentiment and consumer loyalty
Great collaborator and strong communication skills
Able to shift focus quickly to adapt to changing business needs
Planning & organization to manage multiple campaigns and workstreams at one time
Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
Knowledge of social platforms such as Instagram, TikTok, YouTube, Pinterest and Threads
Knowledge of Social and CRM best practices as well as basic understanding of Adobe campaign manager, JIRA/Confluence and other data audience management systems.
High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)
Strong analytical and quantitative skills including the ability to analyze reports, campaign performance and synthesize recommendations
Familiar with Sprinklr reporting and community management capabilities
Experience managing agency partners and relationships
