POSITION SUMMARY
This role is responsible serving as a senior strategic partner to the CMO and leading and streamlining marketing operations establishing the governance, operating rhythms, resources, budgets, agency model, workflows, and launch disciplines needed to drive focus, discipline, speed, and accountable execution. Partners with the CMO and Marketing Leadership Team to prioritize high-value opportunities, align teams and resources, and ensure programs are sufficiently financially viable, operationally executable, teams are aligned around shared priorities, and ready for successful systemwide launch and execution.
KEY DUTIES/RESPONSIBILITIES:
Marketing Leadership Operations
Translates Marketing priorities into clear organizational priorities, workstreams, milestones, owners, and operating plans.
Leads the process to design a calendar of sales-driving programs, product launches, promotions, brand moments, value initiatives, and customer programs that can be brought to market cohesively across paid, owned, earned, digital, restaurant, and franchise channels.
Establishes and manages the operating cadence for the Marketing organization, including leadership forums, business reviews, planning cycles, and decision-making forums.
Connects work across Marketing functions to reduce silos, duplication, conflicting priorities, and executional gaps.
Leads preparation for critical CMO and Marketing Leadership Team reviews, ensuring decisions are framed clearly and leaders have the information needed to make them.
Marketing Calendar & Commercial Planning
Leads the development and ongoing management of the annual integrated Marketing calendar, translating business, brand, menu, value, customer, and growth priorities into a cohesive commercial plan.
Partners with Brand Marketing, Product Marketing, Culinary, Digital & Growth, Communications, Operations, and other functions to build commercialized programs that connect compelling customer propositions with products, offers, experiences, and marketing.
Integrates product innovation, promotions, value, brand programs, partnerships, cultural moments, loyalty and digital initiatives into one connected Marketing calendar.
Marketing Portfolio & Priority Management
Owns the integrated portfolio of Marketing initiatives supporting the approved Marketing calendar.
Evaluates proposed additions against business impact, commercial potential, organizational capacity, timing, dependencies, and existing commitments.
Maintains an integrated view of programs, campaigns, product launches, digital initiatives, customer programs, and organizational priorities.
Marketing Budget & Financial Operations
Leads Marketing budget operations and reporting in close partnership with Finance and Marketing leaders to provide clear visibility into budgets, commitments, actuals, forecasts, and risks.
Coordinates Marketing's annual budgeting, forecasting, and financial planning processes and monitors Marketing expenditures to flag significant variances and risks.
Agency & Partner Operations
Leads the operating model and commercial management of Marketing's agency and external partnerships eliminating overlapping scope and improving effectiveness.
Leads agency scope and fee management, commercial negotiations, and ongoing financial governance in partnership with Procurement, Finance, Legal, and Marketing leadership.
Establishes consistent agency operating practices, workflows, business reviews, and performance expectations.
Launch Excellence & Cross-Functional Readiness
Leads Marketing's launch excellence discipline for priority programs, campaigns, products, promotions, digital initiatives, and other major business launches. Establishes clear launch milestones, readiness criteria, owners, dependencies, decision points, and escalation protocols.
Establishes regular readiness reviews that identify risks, gaps, and unresolved decisions and drives resolution of cross-functional issues that threaten launch success.
Ensures post-launch learnings are captured and incorporated into future launch processes.
Franchisee Content & System Communication Operations
Ensures the development, sequencing, and operational readiness of Marketing content and materials for franchisee-facing communications.
Establishes consistent processes, calendars, owners, and approval paths for Marketing information that must be communicated to the franchise system.
Partners with Franchise and Field teams to improve visibility into upcoming Marketing activity and readiness requirements.
Cross-Functional Leadership & Governance
Serves as the operational connector between Marketing and key enterprise functions.
Establishes governance and operating forums that enable faster decisions and stronger cross-functional accountability.
Clarifies ownership and decision rights when work spans multiple functions.
Surfaces dependencies and potential execution issues early and ensures the appropriate leaders are engaged to resolve them.
Builds strong relationships across corporate and franchise stakeholders while maintaining accountability to agreed priorities, timelines, and decisions.
Drives a culture of transparency, constructive challenge, accountability, and disciplined execution.
Performs other related duties, tasks, and responsibilities as required, assigned, and directed.
QUALIFICATIONS:
Education - Bachelor's degree in Marketing, Business Administration, Finance, Operations, Project Management, or related
field required. MBA or advanced degree preferred.
Experience - 12+ years of progressive experience in marketing operations, business operations, portfolio management, integrated marketing, program management, agency operations, consulting, or related disciplines. Experience within the Restaurant, Consumer Products, Retail, Hospitality, or Franchise industries strongly preferred. Demonstrated experience building and leading operating systems across complex organizations, including portfolio and intake governance, capacity planning, budget management, agency operations, cross-functional workflows, and large-scale launch management.
Leadership Competencies
Operates as a decisive integrator, connecting priorities, people, resources, decisions, and execution across the organization.
Demonstrates exceptional judgment and knows when to solve, when to challenge, when to force a trade-off, and when to escalate.
Balances operational discipline with pragmatism, ensuring process enables the work rather than slowing it down.
Holds leaders and teams accountable to commitments while building trusted, collaborative relationships.
Demonstrates strong financial and commercial judgment when allocating resources and managing budgets.
Builds alignment across diverse stakeholders and functions.
Develops high-performing teams through clear expectations, coaching, engagement, and talent development.
Maintains high standards of integrity, discretion, and sound business judgment.
Skills/Knowledge/Abilities
Communicates with clarity, brevity, confidence, and transparency at all levels of the organization.
Demonstrated ability to build portfolio and intake governance and establish clear prioritization processes.
Strong experience managing complex, cross-functional programs and launches with significant organizational dependencies.
Strong financial acumen and experience managing large Marketing budgets, forecasts, commitments, and investment trade-offs.
Experience managing agency scopes, budgets, contracts, staffing models, and commercial relationships.
Strong understanding of integrated Marketing workflows from planning and briefing through development, launch, execution, and measurement.
Exceptional ability to identify dependencies, risks, roadblocks, and unresolved decisions before they affect execution.
Strong executive presence and ability to influence senior leaders.
Ability to synthesize complex information into concise executive-level recommendations and decision points.
Exceptional project management, organizational, facilitation, and problem-solving capabilities.
Ability to create simple, practical processes that improve speed and accountability rather than add bureaucracy.
Exceptional written and verbal communication skills.
Proven discretion and ability to manage sensitive and confidential information.
Proficient knowledge of personal computers and Microsoft Office 365 (i.e., Word, Excel) as well as modern project, workflow, financial management and collaboration platforms.
Demonstrates integrity and ethical behavior.
Physical Requirements - Ability to communicate clearly in person and on the telephone. Ability to operate a computer keyboard. Ability to travel approximately 20-25% of time as business needs require.
Jack in the Box Inc. offers a competitive salary and Total Rewards package that includes: medical, dental, vision, Health Spending Account (HSA), Flexible Spending Account (FSA), Life and Disability Plans, 401(k) plan with company match, Legal Plan, Pet Insurance, Tuition Reimbursement, and Employee Assistance Program.
Our culture is fun and innovative - 'Work Happy' with us!
The range for this position is $170,000 - $250,000 and is based on an employee located at our corporate headquarters. If the candidate is hired in a different city to work remote, we may apply a geographic pay differential based on the cost of labor in the market in which the employee resides.
