Sr. Content Marketing Manager

Reducto

$110K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-7 years of content marketing or editorial experience, preferably in B2B software.
  • Strong writing ability, capable of producing polished content without heavy editing.
  • Editorial acumen to identify valuable content topics and their relevance.
  • Experience creating content for diverse technical audiences.
  • Knowledge of SEO strategies and AI content citation principles.
  • Proven ability to conduct customer interviews and produce impactful case studies.
  • Experience managing social media and newsletters as key distribution channels.

Responsibilities

  • Drive and implement Reducto's editorial perspective into actionable content plans.
  • Manage the editorial calendar and publish various types of content for different audiences.
  • Create SEO-focused content that aligns with marketing strategies.
  • Interview customers and craft case studies that support Sales and Product Marketing efforts.
  • Oversee social media and newsletter distribution, tailoring content for each platform.
  • Transform major content pieces into multi-channel distribution strategies.
  • Collaborate with technical teams to ensure content accuracy and alignment with engineering.

Benefits

  • Unlimited PTO to promote work-life balance.
  • Daily Lunch provided to encourage team connections.
  • Commuter Reimbursement for transportation expenses.
  • Comprehensive medical, dental, and vision insurance.
  • Health and Wellness Budget to support fitness and well-being.
  • Flexible Parental Leave to accommodate family needs.
Full Job Description
The Opportunity

As a Senior Content Marketing Manager at Reducto, you'll build the content engine that earns trust with our core audiences - from the AI and software teams building and optimizing document processes to the business leaders and knowledge workers working with documents day-to-day. You'll create long- and short-form content across blogs, guides, cookbooks, videos, customer stories, decision-enablement materials and social channels.

This is a hands-on writing role on our Brand and Content team. You'll publish long-form content across the technical and non-technical spectrum, interview customers and turn their results into stories Sales can use, run our social and newsletter presence, and build the content engine to give every asset a second and third life. You'll work closely with our Growth team to fuel our SEO/GEO efforts, so we show up both in search results and in the AI answers our buyers increasingly rely on.

You'll report to our Brand and Content Lead and partner closely across DevRel, Product Marketing, Growth, Product, Engineering, and Sales.

This is an on-site role based in our San Francisco office.

What You'll Do
  • Drive Reducto's editorial POV - the themes we own, the arguments we make, and the beats we return to - and translate it into a quarterly content plan tied to company priorities.
  • Own Reducto's editorial calendar and publish content across the full range of our audience - engineering deep dives, benchmark write-ups, and technical guides alongside workflow breakdowns, business-process content, and industry pieces for the teams that live in these documents every day.
  • Create the content that powers our SEO and GEO programs, working from the topics, keywords, and questions our Growth and Product Marketing partners prioritize - and shaping pieces so they're citable, structured, and quotable by both search engines and AI assistants.
  • Interview customers and turn their results into case studies, stories, and proof points that Sales, Growth, and Product Marketing can put to work.
  • Own social and newsletter distribution across LinkedIn, X, and developer communities, adapting each piece to how that audience actually reads.
  • Turn every major asset into a distribution program - repurposing launches, benchmarks, and customer wins into posts, threads, newsletters, and sales collateral.
  • Partner with DevRel, Engineering and Product to translate technical depth into content that's accurate and credible to a technical reader - and with Sales and customers to ground business content in how document workflows actually break.
  • Develop content briefs, manage freelancers and contributors, and hold a consistent bar for voice, accuracy, and quality.
  • Work with Brand to keep our content unmistakably Reducto in voice and design, and with Growth and Marketing Operations to connect content to traffic, signups, activation, and pipeline.
  • Track the topics, questions, and objections showing up in Sales calls, docs, and communities, then build content that answers them.
  • Maintain and evolve Reducto's content standards, style guide, and messaging consistency as the team grows.
You'll Thrive Here If You
  • Have 4-7 years of experience in content marketing, editorial, or a related role, ideally at a B2B software company.
  • Understand how to make content perform across multiple channels and can build systems to measure your impact.
  • Are a strong writer who can go from a rough concept to a published piece without heavy editing.
  • Have an editorial point of view - you can decide what's worth saying and why it matters, not just execute a calendar someone else built.
  • Can write credibly for a wide range of technical audiences - from an engineer evaluating an API and an operations leader rethinking a document-heavy process - and know when to switch registers.
  • Have created content that fed an SEO program, and understand how search and AI-generated answers surface and cite content.
  • Have interviewed customers and shipped case studies that Sales genuinely uses.
  • Have run social and newsletter distribution, and treat distribution as part of the job rather than an afterthought.
  • Can hold your own with engineers - asking good questions, reading the docs, and getting the details right.
  • Prefer shipping and iterating to long planning cycles, and are comfortable owning the whole pipeline from idea to published to promoted.
  • Operate well in an ambitious, fast-changing environment.
Bonus Points If You
  • Have written for developer-tools, API, AI-infrastructure, or data-infrastructure companies.
  • Understand LLMs, document processing, or evaluation and benchmarking well enough to write about them credibly.
  • Have written for operations, finance, legal, healthcare, or other document-heavy business functions.
  • Have built a content function from an early-stage foundation.
  • Have grown an owned audience - a newsletter, a community, or a personal following.
  • Have experience with product-led motions where content drives self-serve signups and activation.
  • Have used AI tools to expand what you can produce without letting quality slip.

Why Reducto
  • Impact: Your work directly shapes how the world's best AI companies access and use enterprise data.
  • Speed: We move fast, ship often, and iterate in days, not months.
  • Learning: Work alongside world-class engineers, operators, and founders who care deeply about product, precision, and velocity.

Benefits
  • Unlimited PTO, because great work requires recharging.
  • Daily Lunch, enjoy free lunch with teammates in the office.
  • Commuter Reimbursement, we'll cover your transportation costs.
  • Comprehensive Insurance, medical, dental, and vision.
  • Health and Wellness Budget, up to $150 per month for wellness spending such as gym memberships or fitness classes.
  • Parental Leave, flexible scheduling that works for you and your family.

This is an in-person role based in our San Francisco office. We're an early-stage company, we move fast and work hard. Please apply only if that excites you.

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