Amazon

Sr Brand Mgr, Live Event Merch, Amazon Music Merch

Amazon$119K — $161K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in brand management or artist partnerships in music/entertainment
  • 5+ years managing P&L and executing business plans
  • Experience developing and launching retail merchandise collections
  • Proven client relationship management skills, especially with artists
  • Bachelor’s degree in Business, Marketing, or related field

Responsibilities

  • Own brand development strategy for artist partners as main contact
  • Secure and manage profitable artist merchandise partnerships
  • Develop business plans for retail collections focusing on revenue and margin
  • Coordinate creative, production, e-commerce, and events for merchandise
  • Collaborate on product innovation with creative teams and manufacturers
  • Manage execution of event collection launches aligning with brand vision
  • Use data analytics to guide decisions and optimize merchandise performance

Benefits

  • Comprehensive health insurance including medical, dental, and vision
  • 401(k) matching and retirement plan options
  • Generous paid time off along with parental leave
  • Support for adoption and surrogacy reimbursement
  • Employee Assistance Program and mental health support available
Full Job Description
Amazon Music is hiring a Sr Brand Manager to join our Artist Merchandise team. The Amazon Music Merchandise team is responsible for building a destination of official music merchandise and connecting fans and artists through merch. This individual will be responsible for the day-to-day brand development of our strategic artist partners, delivering full-service coordination across creative services, apparel and accessory production, ecommerce and pop-up/events. This includes day to day management of event collection launches that are in line with the brand vision, drive revenue to the bottom line, and build great artist partnerships. The successful candidate should have experience pitching and managing artist and artist teams, developing business plans for artist retail merchandise collections, focus on revenue margin and driving significant top and bottom-line results, and managing multiple responsibilities, within an entrepreneurial, fast-paced environment. Key job responsibilities - Own the end-to-end brand development strategy for strategic artist partners, serving as the primary point of contact for artist teams and management - Pitch, secure, and manage artist merchandise partnerships that drive mutual value for artists and the Amazon Music Merch business - Develop and execute comprehensive business plans for artist retail merchandise collections, including revenue targets, margin goals, and growth strategies - Lead full-service coordination across creative services, apparel and accessory production, ecommerce, and pop-up/live events - Collaborate with creative directors and manufacturers to develop innovative, on-brand products that resonate with fan communities - Manage day-to-day execution of event collection launches, ensuring alignment with brand vision while driving revenue to the bottom line - Own P&L accountability for assigned artist partnerships with a focus on revenue margin optimization and delivering significant top and bottom-line results - Leverage data and analytics to inform business decisions, identify growth opportunities, and measure collection performance - Drive internal cross-team collaboration across creative, operations, supply chain, marketing, and finance teams - Manage multiple competing priorities simultaneously in a fast-paced, entrepreneurial environment - Identify and evaluate new artist partnership opportunities that align with the business's growth strategy BASIC QUALIFICATIONS - Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership - 6+ years of experience in brand management, merchandise/product development, or artist partnerships within the music, entertainment, or consumer products industry - 5+ years of experience developing and executing business plans with P&L ownership, including revenue targets, margin optimization, and top/bottom-line accountability - 5+ years of experience managing external partnerships or client relationships, including pitching, negotiating, and securing deals with artists, talent management, or brand partners - Experience managing ecommerce product launches or retail merchandise collections from concept through execution - Bachelor's degree in Business, Marketing, or a related field PREFERRED QUALIFICATIONS - 8+ years of experience in artist merchandise, licensed consumer products, or music industry brand development with demonstrated revenue growth - Experience managing pop-up retail activations, live event merchandise, or experiential commerce programs - Proven track record of building and scaling artist or talent-driven merchandise businesses, delivering measurable YoY revenue and margin improvement - Experience leveraging data and analytics to inform product assortment decisions, identify growth opportunities, and optimize collection performance - Deep relationships within the music industry, including artist management, labels, and creative agencies - Experience working within a high-growth, entrepreneurial environment where you built processes and mechanisms from the ground up - MBA or advanced degree in a related field The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. USA, CA, Culver City - 119,600.00 - 161,900.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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