The Senior Brand Manager is the central liaison for large, top tier, and more complex partners for working with CDW stakeholders across the organization, including sales, finance, and marketing. The Senior Brand Manager is the product expert and business manager. The role acts as the channel leader and provides guidance to respective Partners, identifying opportunities and developing strategies to increase product sales. The Senior Brand manager is responsible for driving revenue, profitability and awareness for respective manufacture while engaging heavily with Sales. The Senior Brand Manager interacts with senior level management while independently driving strategy for program development and pricing.
What you’ll do:
- Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs, VIR, COOP and Category Penetration
- Analyze complex industry information to identify opportunities and develop strategies to increase sales
- Develop and articulate competitive positioning and differentiation of brands
- Develop marketing plans for partner in conjunction with Partner
- Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
- Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
- Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships
- Communicate partners’ financial conditions and market new products related to the assigned partner
- Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
- Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing funding
What we expect of you:
- Bachelor’s degree and 4 years sales/marketing experience OR 8 years’ experience in sales/marketing
Preferred skills, experience, and qualitied needed:
- Bachelor’s degree with a concentration in Marketing
- Previous experience in the technology industry
- Prior experience in Supply Chain, Pricing, Merchandising or Program Management
Pay range: $90,000 - $126,200 depending on experience and skill set
Annual bonus target of 10% subject to terms and conditions of plan
Benefits overview:
Salary ranges may be subject to geographic differentials
CDW is committed to being an AI-fluent organization
Were looking for people who bring curiosity, a learners mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhancesnot replaceshuman creativity and decision-making. You dont need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.
Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one thats curious, adaptive, and ready to explore whats possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
