Campbell Soup Company

Sr Brand Manager, Prego

Campbell Soup Company$149K — $206K *
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA strongly preferred.
  • 8+ years of progressive brand management experience in CPG or a related industry.
  • Strong track record of developing and executing successful brand strategies and growth initiatives.
  • Demonstrated experience leading innovation, renovation, and integrated marketing programs.
  • Strong analytical and financial acumen with experience managing budgets, forecasts, and business performance.

Responsibilities

  • Lead the development and execution of Prego's annual brand strategy and operating plan.
  • Champion the brand's positioning and value proposition across all consumer touchpoints.
  • Identify and evaluate new growth opportunities across various consumer segments.
  • Partner with Consumer Experience to execute impactful marketing strategies and creative briefs.
  • Lead the innovation and renovation pipeline from concept to commercialization.
  • Manage business performance with a focus on achieving sales, profit, and market share objectives.
  • Build strong relationships and influence cross-functional teams, ensuring alignment and accountability.

Benefits

  • Competitive health and dental benefits starting on the first day of employment.
  • 401(k) plan to support retirement savings.
  • Wellness benefits to promote employee well-being.
Full Job Description
As Senior Brand Manager, Prego, you will play a critical leadership role in shaping the future of a category-leading business. This is a unique opportunity to lead a brand with exceptional household penetration, strong consumer affinity, and meaningful growth potential. You will be responsible for developing and executing brand strategy, identifying new growth opportunities, leading innovation and renovation initiatives, and delivering against ambitious business objectives. This role requires a strategic, consumer-centric leader who can translate insights into action, influence cross-functional partners, and drive execution with excellence. The Senior Brand Manager will manage two direct reports and work closely with Sales, Finance, Consumer Insights, Consumer Experience, R&D, and Supply Chain teams to accelerate growth and strengthen Prego's leadership position. Join the team behind Prego®, one of the most iconic and recognized brands in the Italian sauce category. For generations, Prego has helped families bring delicious, easy-to-make meals to the dinner table and remains one of the most widely purchased and trusted brands in the category. What you will do... Brand Strategy & Growth Leadership • Lead the development and execution of the annual Prego brand strategy and operating plan, ensuring alignment with business objectives and long-term growth ambitions. • Refresh & champion the brand's positioning and value proposition, ensuring all consumer touchpoints consistently reinforce the brand's equity and future direction • Identify and evaluate growth opportunities across households, usage occasions, product formats, channels, and consumer segments. • Lead business analytics to inform strategic decision-making, monitor performance, and recommend actions to achieve business objectives. Consumer & Marketing Leadership • Partner with Consumer Experience to translate business objectives into breakthrough marketing execution and creative briefs. • Leverage consumer, shopper, and category insights to identify unmet needs and unlock growth opportunities. • Ensure all marketing and innovation activities reflect a deep understanding of consumer needs and behaviors. Innovation & Portfolio Management • Lead the direction and execution of the innovation and renovation pipeline, from concept development through commercialization. • Partner closely with R&D, Insights, and Strategy teams to identify new product opportunities and strengthen the existing portfolio. • Drive cross-functional teams through stage-gate processes while ensuring project timelines, financial targets, and consumer objectives are achieved. • Collaborate with adjacent brand and innovation teams to identify opportunities for expansion into emerging growth spaces. Business & Financial Management • Partner with Brand Finance to manage business performance and deliver sales, profit, consumption, and share objectives. • Lead monthly business reviews, consumption analysis, and forecast planning processes. • Identify risks and opportunities throughout the year and develop action plans to deliver annual operating plan commitments. • Manage marketing investments and resources to maximize return on investment and business performance. Leadership & Team Development • Serve as the voice of the consumer and the brand across internal and external stakeholders. • Build strong relationships and influence across Sales, Finance, Consumer Experience, Insights, R&D, Supply Chain, and Executive Leadership. • Manage and develop two direct reports, providing coaching, mentorship, and opportunities for professional growth. • Foster a culture of accountability, collaboration, and continuous improvement. Who you will work with... Key members of the Italian sauce category. What you bring to the table... (Must have) • Bachelor's degree required; MBA strongly preferred. • 8+ years of progressive brand management experience in CPG or a related industry. • Strong track record of developing and executing successful brand strategies and growth initiatives. • Demonstrated experience leading innovation, renovation, and integrated marketing programs. • Strong analytical and financial acumen with experience managing budgets, forecasts, and business performance. • Proven ability to lead cross-functional teams and influence stakeholders at all levels of the organization. It would be great if you have... (Nice to have) • Passion for building beloved consumer brands and delivering consumer-centric growth. • Strong leadership and people-development skills with experience coaching and mentoring team members. • Experience working on large-scale, category-leading brands. • Deep understanding of consumer insights, category analytics, and marketplace trends. • Excellent communication, storytelling, and presentation skills. • Ability to thrive in a fast-paced environment, balancing strategic thinking with strong execution. • Food industry and/or meal solutions experience preferred. This role is based out of our HQ office in Camden, NJ 3 days we week (hybrid). Compensation and Benefits: The target base salary range for this full-time, salaried position is between $149,900-$206,100 Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

About Campbell Soup Company

Campbell Soup Company (Campbell) together with its subsidiaries, is a manufacturer and marketer of branded convenience food products. The Company operates in five segments: U.S. Simple Meals; Global Baking and Snacking; International Simple Meals and Beverages; U.S. Beverages; and North America Foodservice. In June 2012, the Company purchased 1300 Admiral Wilson Boulevard in Camden. On August 6, 2012, the Company completed the acquisition of BF Bolthouse Holdco LLC (Bolthouse Farms). In September 2012, Vilmorin & Cie SA acquired the tomato and pepper breeding and sales business of the Company. In June 2013, Campbell Soup Co completed the acquisition of Plum Organics. In August 2013, Campbell Soup Company completed the acquisition of Kelsen Group A/S. In October 2013, it completed the sale of its European simple meals business to CVC Capital Partners.

Campbell Soup Company Careers

Join the vibrant team at Campbell Soup Company, a leader in the food industry, where your career growth and innovation meet exceptional opportunities. At Campbell, we are committed to fostering a diverse and inclusive workplace that offers numerous job opportunities across various fields. Work You’ll Do Embark on a fulfilling career journey with Campbell Soup Company and contribute to a legacy of quality and innovation. Our team is dedicated to excellence and pushing the boundaries of what is possible in the food industry. Lead with us at the forefront of the market, where your skills in leadership, teamwork, and professional development are highly valued. Campbell offers a unique position in the marketplace that combines industry expertise, culinary innovation, and a commitment to sustainability. Join a global team of professionals who are passionate about making a real impact in the company and the community. Collaborate with talented individuals who bring a wealth of knowledge and experience to the table. Campbell Soup Company Job Opportunities We are continuously expanding our team and looking for talented individuals who are eager to drive change and lead the industry. Explore a range of job opportunities, from entry-level positions to executive roles, each offering a path to personal and professional growth. Innovate with Us Be part of a company that thrives on innovation and is constantly seeking new ways to delight consumers and improve our products. At Campbell, you will have the chance to work on challenging projects that refine your skills and advance your career. Internship Programs Kickstart your career with a Campbell Soup Company internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Internships are a stepping stone to full-time employment and offer a comprehensive view of our company culture and operations. Benefits and Culture Campbell Soup Company is dedicated to supporting our team members' professional and personal growth. We offer competitive benefits, including health care, retirement plans, and continuous learning and diversity training opportunities. Our culture is one of collaboration, respect, and empowerment, making Campbell a great place to work. Leadership and Development Advance your career with leadership training and professional development programs designed to hone your skills and prepare you for future challenges. At Campbell, we believe in nurturing our team's potential and providing them with the tools they need to succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, innovative, and solution-driven team players. Explore the exciting and rewarding career opportunities waiting for you at Campbell Soup Company. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the dynamic and rewarding career paths available at Campbell Soup Company.
Learn more about Campbell Soup Company
Size
14,100 employees
Market Cap
$17 billion
Industry
Net Income
$808 million
Founded
1869
5 Year Trend
+8%
Revenue
$8.9 billion
NASDAQ

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