Full Job Description
The On Premise Marketing - National Sr. Analyst plays a key role in supporting the merchandising function for both national and test initiatives across Popeyes4 restaurants. This role ensures flawless execution of in-restaurant merchandising-from national launch assets to local marketing materials-and continuously improves the processes that govern menu board and merchandising content.
The analyst partners cross-functionally with marketing, operations, technology, and external vendors to deliver accurate merchandising experiences that drive brand consistency and operational excellence across the PLK system.
RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week out of our Miami, FL office.
Job Responsibilities:
- Oversee and report on all merchandising and POP (point of purchase) fulfillment for national campaigns, test initiatives, and ongoing restaurant needs.
- Manage all merchandising content including menu boards, digital presell boards, kiosks, and other visual touchpoints.
- Serve as the primary liaison with creative agencies, print and digital vendors, and other external partners.
- Develop and manage execution tools and guides, including:
- Merchandising Implementation Guides (MIGs)
- Digital Menu Board Guides
- Merchandising audits, reporting, and continuous training routines
- Drive-thru and kiosk rollouts and optimization initiatives
- Validate all vendor-delivered assets through a rigorous quality assurance process to prevent errors in restaurant content.
- Partner closely with Marketing Managers to address restaurant inquiries related to national or market test launches.
- Communicate merchandising updates effectively across field teams, operators, and internal stakeholders.
- Track, resolve, and document launch-related issues, ensuring timely corrective actions and process improvements.
- Collaborate with cross-functional teams (Marketing, Operations, Technology, and Field) to ensure seamless execution of launches and initiatives.
- Identify and lead special projects aimed at improving marketing execution, operational efficiency, and brand communication.
Qualifications:
- Bachelor's degree required.
- Minimum of 3 years of relevant experience in marketing operations, merchandising, or project management.
- Strong attention to detail and process-oriented mindset.
- Proven ability to manage multiple projects and deadlines in a fast-paced environment.
- Excellent communication and presentation skills, both verbal and written.
- Demonstrated ability to work cross-functionally and build effective relationships with diverse stakeholders.
- Creative problem-solver with strong analytical and organizational skills.
- Experience managing vendors or agencies preferred.
- Basic design evaluation skills a plus.
#Popeyes
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
