Entity: WELL Health Technologies Corp.
Position Title: Sr. AI Enabled Content/Growth Strategist
Salary Range: $95,000 - $115,000 CAD per annum
Job Class: Full Time
Work Location: Vancouver, BC (preferred) or Toronto, ON
Position Summary:The Sr. AI Enabled Content/Growth Strategist is a senior individual contributor responsible for developing and executing WELL Health's organic content and lifecycle growth strategy.
This role blends:
• Healthcare research and expert-level writing
• Direct-to-consumer storytelling
• Lifecycle and CRM communication strategy
• Organic go-to-market strategy
• AI-enabled research and content workflows
You will both develop strategy and personally produce high-quality content, ensuring it supports acquisition, engagement, trust, and long-term customer relationships.
This is not a pure content role and not a paid media role. It is a strategic organic growth role grounded in credibility, measurable impact, and AI-enabled productivity.
What you will be doing: Organic Growth & Content Strategy
• Develop and refine WELL Health's organic content strategy aligned with marketing objectives
• Identify market opportunities, search demand, and content gaps using AI-assisted analysis
• Define how content supports each stage of the funnel: awareness, consideration, conversion, and retention
• Partner with internal teams to align messaging with priority initiatives
• Contribute to experimentation frameworks to continuously improve performance
Research & Content Development
• Conduct research on preventative healthcare, longevity, and related topics
• Use AI-assisted research workflows to synthesize medical literature and credible sources
• Translate complex health topics into clear, responsible consumer education
• Write high-quality long-form and short-form content
• Maintain rigorous standards around accuracy, citations, and healthcare claims
Lifecycle & CRM Communication
• Design lifecycle communication programs including onboarding and lead nurture sequences
• Define messaging and content sequencing across the customer journey
• Collaborate with internal teams to deploy, measure, and optimize programs
Content & Engagement Strategy
• Balance in-depth healthcare education with accessible, engaging content
• Maintain a consistent and trusted direct-to-consumer voice
• Build scalable AI-supported workflows to increase content output without sacrificing quality
Performance & Optimization
• Measure how content contributes to organic traffic, engagement, conversion, and retention
• Use performance data and AI-assisted analysis to refine strategy and messaging
• Align content KPIs with broader marketing and business objectives
AI-Enabled Strategy & Workflow Development
• Use advanced AI tools (e.g., ChatGPT, Claude, Perplexity) to accelerate research, analysis, and content creation
• Design workflows that increase strategic output and content velocity
• Explore multiple strategic hypotheses and messaging frameworks quickly
• Apply strong editorial judgment and fact-checking to all AI-assisted outputs
What Success Looks Like (First 3-4 Months)
• A clearly defined organic content strategy is established
• Lifecycle communication programs are launched
• Research-driven content is producing measurable engagement
• Early contributions to acquisition and retention performance are visible
• Strong collaboration across marketing, clinical, and leadership teams
• Greater consistency in WELL Health's consumer voice
You have: - 5+ years in content strategy, communications, or organic growth roles
- Strong ability to independently research and produce high-quality written content
- Demonstrated use of AI tools (e.g., ChatGPT, Claude, Perplexity) for research and strategic work
- Strong prompt writing and AI workflow development skills
- Experience working in regulated industries
- Understanding of acquisition and lifecycle marketing
- Experience collaborating with cross-functional teams
Preferred- Experience in preventative healthcare, healthcare, or longevity
- Experience building lifecycle communication programs
The successful candidate:- Thinks of systems, funnels, and lifecycle journeys
- Balances analytical rigor with accessible storytelling
- Writes with clarity, precision, and empathy
- Exercises strong editorial judgment
- Operates independently with accountability and ownership
- Uses AI tools proactively to expand impact and productivity
- Is motivated by improving health outcomes for Canadians
The salary for this position falls within a defined range and will be determined based on several factors, including the candidate's experience, qualifications, skills, and the needs of the organization. At WELL, we are committed to fair and equitable compensation and aim to provide a competitive salary that reflects the value and expertise of the successful candidate.
This recruitment process uses automated tools, including artificial intelligence, to help review applications. Qualified human decision-makers review these results and make all final hiring decisions.
Want Read more about us:
https://stories.well.company/ 
