TEGNA Inc

Sports Partnership Account Executive

TEGNA Inc$120K — $200K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of sales experience in sports media or similar environments
  • Proven track record of achieving sales targets and developing new business
  • Strong understanding of sports marketing and fan engagement
  • Ability to create measurable sports marketing solutions
  • Excellent presentation and consultative sales skills
  • Experience collaborating with cross-functional teams
  • Organized with strong follow-through in managing multiple projects
  • Proficiency with CRM systems and relevant sales technologies

Responsibilities

  • Partner with Account Executives to drive sports advertising revenue
  • Act as a sports subject matter expert during client sales calls
  • Support the sales process from prospecting to post-sale transitions
  • Identify market and competitive insights to expand sports revenue
  • Develop strategic marketing solutions tied to major sports properties
  • Create customized campaigns across various media platforms
  • Upsell and enhance client engagement with the full 9NEWS sports product line
  • Maintain strong relationships with clients and internal teams
  • Manage CRM activities and provide sales forecasts
  • Represent 9NEWS at networking and client events

Benefits

  • Comprehensive medical and dental plan options
  • Fertility, surrogacy, and adoption assistance
  • Disability and life insurance coverage
  • 401(k) with a company match up to 4%
  • Nine free virtual doctor appointments annually
  • Twelve free annual therapy sessions
  • Generous Paid Time Off (PTO) policy
  • Nine paid holidays per year
Full Job Description
The Sports Partnership Account Executiveis responsible for achieving or exceeding sports revenue goals by partnering with a team of Account Executives to develop and close new and existing advertiser opportunities across 9NEWS and TEGNA's multiplatform sports portfolio.

You'll join Account Executives on sales calls, build strategic sports marketing solutions, and help advertisers connect with passionate fans through premier sports properties including the Denver Broncos, Denver Nuggets, Colorado Avalanche, Colorado Rockies, NBC Sports Properties, Premion OTT Sports programming, and other sports properties connected with 9NEWS.

Success in this role comes from strong sales collaboration, creative sports strategy, disciplined follow-through, and the ability to turn linear TV, content sponsorships, digital, streaming, and OTT opportunities, including PREMION, into compelling advertising solutions that drive revenue growth and measurable client outcomes.

Responsibilities
  • Partner with the team of Account Executives to identify, develop, and close sports advertising revenue from new and existing clients.
  • Join Account Executives on client sales calls as the sports subject matter expert, helping uncover needs, shape opportunities, and advance business.
  • Support Account Executives throughout the sales process, from targeted prospecting and pre-call planning through proposal development, presentation, negotiation, and post-sale transition.
  • Identify market potential, category opportunities, and competitive insights that help grow sports revenue and expand advertiser participation.
  • Develop strategic, insight-driven sports marketing solutions tied to key properties including the Denver Broncos, Denver Nuggets, Colorado Avalanche, Colorado Rockies, NBC Olympics, NBC Sunday Night Football, NBA on NBC, MLB on NBC, NBC PGA Tournaments, Premion OTT Sports programming, and additional sports programming connected with 9NEWS.
  • Create custom campaigns and sponsorship concepts that meet client needs across broadcast, digital, streaming, OTT, and content sponsorships.
  • Upsell current clients across the full 9NEWS sports and media product line.
  • Collaborate with sales leadership, marketing, research, production, digital, and operations teams to build integrated campaigns.
  • Maintain strong relationships with clients, agencies, league/team contacts, and internal stakeholders.
  • Manage CRM activity, pipeline, forecasts, and sports revenue updates.
  • Represent 9NEWS at client events, networking opportunities, and sports-related hospitality as needed.

Qualifications
  • Minimum of 5 years of sales experience in a fast-paced sports-centric media environment; local market sports, broadcast, digital, streaming, agency, or sponsorship experience preferred.
  • Proven track record of meeting or exceeding sales goals and developing new business opportunities.
  • Strong understanding of sports marketing, fan engagement, sponsorship packaging, and advertiser strategy.
  • Ability to translate advertiser objectives into creative, actionable, and measurable sports marketing solutions.
  • Confident presenter and consultative seller with strong written and verbal communication skills.
  • Demonstrated ability to collaborate with Account Executives, sales leaders, and cross-functional teams.
  • Strong organization, follow-through, and ability to manage multiple priorities, deadlines, proposals, and active sales opportunities.
  • Proficiency with Microsoft Office Suite and CRM systems; experience with Wide Orbit Sales, Salesforce, Wide Orbit Analytics, Comscore, Monday.com, AdImpact, Tableau, or similar platforms preferred.
  • Positive, adaptable, and solutions-oriented in a fast-moving sales environment.

Supervision/Contacts

Reports to the Director of Sales at 9NEWS and works closely with Sales Management, Account Executive Team, clients, agencies, internal marketing and production teams, and external sports partners.

Competitive compensation includes base salary plus an incentive plan tied to sports revenue growth, sales collaboration, and overall performance. On-target compensation range of $150,000-$200,000 based on experience, qualifications, and market considerations.

Pay Range

$120,000-$200,000 USD

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

About TEGNA Inc

TEGNA Inc is a media company that operates 62 television stations in 51 markets across the United States. The company's stations reach approximately 39 percent of all television households in the United States. TEGNA's stations are affiliated with major broadcast networks, including ABC, CBS, NBC, and Fox. The company also operates digital businesses, including Cars.com, CareerBuilder, and G/O Digital. TEGNA is headquartered in Tysons, Virginia and has approximately 11,000 employees.
Learn more about TEGNA Inc
Size
6,200 employees
Market Cap
$4.5 billion
Industry
Net Income
$482.7 million
5 Year Trend
+8.3%
Revenue
$2.9 billion
NASDAQ

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