ROLEWe're looking for a Solutions Product Marketing Manager to define and own Baseten's up-market, enterprise, and industries go-to-market strategy. You'll build the playbook that helps Baseten win large, complex deals and the vertical go-to-market strategies that let us compete in Financial Services, and Health & Life Sciences, and the use cases that scale across all of them.
This is a highly cross-functional, largely greenfield role. You'll partner closely with the Industries sales team, product marketing, demand gen, and executive leadership to build on our enterprise go to market motion.
RESPONSIBILITIESEnterprise Deal Playbook & Buyer Enablement
- Build the enterprise deal playbook and full bill of materials (BOM) - pricing guides, one-pagers, TCO/ROI guides, landing pages, and event/field collateral - mapped to every stage of the buyer's journey
- Build the system for keeping every sales asset current - clear ownership, last-updated dates, and a refresh cadence
- Develop industry-specific event concepts featuring anchor customers and AI-native accounts to build credibility with target executive audiences
Vertical GTM & Industry Go-to-Market Kits
- Build vertical sales kits and ICP/positioning frameworks for priority industries
- Own industry-specific landing pages, messaging, and TCO guides, extrapolating from early AI-native accounts to larger enterprise targets
- Design and help launch an ABM experiments in partnership with demand gen
Industries AE Enablement & Onboarding
- Design role-specific onboarding for Industries AEs, including certifications, customer-grounded scenarios, and async, refreshable content
- Build sales playbooks tied to real customer examples, and package assets into an AE-ready enablement motion (first call, competitive deals, legal/finance/procurement, TCO/ROI, self-hosted)
- Become a trusted partner to the industries team so onboarding and enablement stay grounded in what sellers actually need
QUALIFICATIONS- 6+ years in product marketing, solutions marketing, or a related GTM function, ideally at a technical or infrastructure company
- Experience building enterprise or vertical go-to-market motions - ICP definition, buyer journey mapping, and full-funnel sales collateral
- Comfort translating technical, infrastructure-heavy concepts (inference, self-hosted deployment, TCO/ROI) into narratives for both technical buyers and non-technical stakeholders like legal, finance, and procurement
- Track record designing and running sales enablement or onboarding programs for technical sellers
- Strong cross-functional coordination skills - you can pull together sales, customer marketing, demand gen, and executives around a shared plan
- Comfortable owning execution as well as strategy: landing pages, decks, one-pagers, and written content, not just frameworks
- Thrives in ambiguity - this role is about building the enterprise motion from a fairly blank slate
BONUS- Experience in (or a fast ability to ramp on) financial services, manufacturing/industrial, or health/life sciences
- Experience running or contributing to a Customer Advisory Board or executive champion program
- Familiarity with AI/ML infrastructure, inference, or developer tools
- Experience partnering with technology partners on co-marketing or joint events
BENEFITS- Competitive compensation, including meaningful equity.
- 100% coverage of medical, dental, and vision insurance for employee and dependents
- Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
- Paid parental leave
- Fertility and family-building stipend through Carrot
- Company-facilitated 401(k)
- Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.
