5+ years of B2B marketing experience, ideally in healthcare or SaaS
Experience in launching solutions with multiple stakeholders
Strong written and verbal communication skills for complex concepts
Proven project management skills for handling multiple initiatives
Self-motivated and adaptable in a fast-paced environment
Responsibilities
Create compelling market positioning and messaging strategies to engage target audiences
Develop and maintain marketing deliverables like personas and customer journey maps
Partner with stakeholders to communicate market insights and customer needs
Support solution launches through coordination with Marketing, Sales, and Product teams
Track and analyze market trends and campaign performance metrics
Benefits
Collaborative work environment
Opportunity to shape marketing strategies
Engagement with diverse stakeholders
Access to market insights and competitive analysis
Chance to impact the Human Services community through storytelling
Full Job Description
Develop and execute go-to-market strategies that effectively position and communicate product value to target audiences while supporting successful solution launches through market insights and cross-functional collaboration
Netsmart is looking for a Solution Marketer to help shape how we tell our story and communicate the value of our solutions to the Human Services community. In this role, you’ll develop and execute go-to-market strategies that position our solutions for the right audiences and ensure our messaging reflects the unique needs of the communities and lines of service we serve.
You’ll play a key role in building and refining solution messaging, gathering competitive and market insights, and partnering across teams to bring our solutions and client successes to life. You’ll also work closely with our client organization to identify clients with meaningful stories, interview them, and transform their experiences into compelling success stories that can be used across marketing channels.
Responsibilities
Create compelling market positioning and messaging strategies to differentiate solutions and engage target audiences across channels
Develop and maintain key marketing deliverables including personas, customer journey maps, and content aligned with go-to-market strategy
Partner with stakeholders to effectively communicate market insights, customer needs, and solution capabilities
Support solution launches through cross-functional coordination with Marketing, Sales, and Product teams
Track and analyze market trends, competitive activity, and campaign performance metrics
Qualifications
Required
Bachelor's degree or equivalent experience
At least 5 years B2B marketing experience, preferably in healthcare, SaaS, or similar industry
Experience contributing to solution launches with multiple stakeholders
Strong written and verbal communication skills with ability to translate complex concepts
Demonstrated project management capabilities to handle concurrent initiatives
Self-motivated professional who can adapt quickly in a fast-paced environment
About Netsmart Technologies, Inc
Netsmart Technologies is an American company that develops and sells health information technology, including for electronic health records and health information exchanges, for organizations and entities in the behavioral health, human services, and post-acute care markets.
Netsmart was founded in 1992 although its technology origins go back to 1968 with the founding of Creative Socio-Medics, which it acquired in 1994. Netsmart has since grown via many other acquisitions. It is headquartered in Overland Park, Kansas.
