Netflix

Software Engineer 5 - Ads Programmatic

Netflix$388K — $500K+*
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience with ad serving systems or bidders, including experimentation with signals.
  • Expertise in building large-scale infrastructure for real-time online advertising.
  • Strong understanding of the programmatic advertising landscape and related challenges.
  • Proven ability to develop systems for user experimentation and A/B testing.
  • Familiarity with ad tech standards like VAST and OpenRTB.
  • Strong analytical skills with a strategic mindset.
  • Experience collaborating across teams to deploy scalable models.

Responsibilities

  • Advance Netflix’s programmatic advertising strategy and partnerships.
  • Build connections with global Demand-Side Platforms (DSPs).
  • Develop innovative programmatic solutions and reporting tools.
  • Drive growth in ad revenue through Programmatic Guaranteed (PG) and Preferred Marketing Partner (PMP) deals.
  • Create robust workflow solutions to enhance productivity for users.
  • Empower teams to efficiently launch and troubleshoot programmatic advertising campaigns.

Benefits

  • Comprehensive health plans and mental health support.
  • 401(k) retirement plan with employer match.
  • Stock option program allowing for personalized compensation choices.
  • Flexible spending and health savings accounts.
  • Family-forming benefits and paid leave for absence programs.
  • Accrual of 35 days annually for paid time off for full-time hourly employees.
  • Immediate flexible time off for full-time salaried employees.
Full Job Description

The Ads Platform Engineering teams build advertising systems and integrations that power the delivery of ads using our world-class content delivery ecosystem. We use a number of Netflix investments and innovations to power our ads - unique mix of client and server-side ad insertions, state of the art content delivery system, ad encoding recipes, content understanding and metadata. We deliver ads in a manner that’s thoughtful of our member’s viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving, members only see the most appropriate ads for them.

The Ads Programmatic team is a vital part of the core Ads Serving group and plays a key role in shaping the future of advertising on one of the world’s leading entertainment platforms.  The team is  at the forefront of advancing Netflix’s programmatic strategy, building seamless connections with DSP partners globally, and driving significant growth in ad revenue through PG and PMP programmatic deals.  Beyond developing innovative programmatic offerings, the team creates robust workflow productivity solutions, provides critical insights, and builds comprehensive reporting tools that empower users to effortlessly create, launch, and troubleshoot programmatic deals.

This is a unique opportunity to contribute to a rapidly evolving space, enabling autonomy in the CTV marketplace.  If you're passionate about high-impact work, cutting-edge ad tech, and contributing to a global product, we invite you to help us define the next era of advertising at Netflix.

Skills & experience we’re seeking:

  • Professional experience with ad serving systems or bidders, including experimentation with signals.

  • Experience building large-scale infrastructure for real-time, low-latency online advertising environments.

  • General understanding of the advertising marketplace and landscape, with a focus on programmatic challenges such as PG/PMP deal transactions, traffic shaping, and maximizing both publisher revenue and advertiser outcomes.

  • Proven track record of building systems that power sophisticated user experimentation, A/B testing, and lift studies.

  • Familiarity with ad tech industry standards such as VAST and OpenRTB

  • Strong analytical and strategic thinking, demonstrating product sense and leadership.

  • Track record of collaborating with cross-functional stakeholders (product, engineering, operations, design, consumer research, etc.) to develop and deploy models at scale.

Nice to haves:

  • Experience building DSP or SSP integrations

  • Experience working in the CTV space and knowledge of its unique constraints.

  • Contributed to an ads industry technology standard or worked on an industry consortium effort, working group etc.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $388,000.00 - $558,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

About Netflix

Netflix, Inc. is an American media company founded on August 29, 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, and currently based in Los Gatos, California, with production offices and stages at the Los Angeles-based Hollywood studios (formerly old Warner Brothers studios) and the Albuquerque Studios (formerly ABQ studios). It operates an eponymous over-the-top subscription video on-demand service, which showcases acquired and original programming as well as third-party content licensed from other production companies and distributors. Netflix is also the first streaming media company to be a member of the Motion Picture Association.
Learn more about Netflix
Size
11,300 employees
Market Cap
$127.6 billion
Industry
Net Income
$2.7 billion
Founded
1997
5 Year Trend
+27.5%
Revenue
$24.9 billion
NASDAQ

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