Social Media Manager

Job Summary

The Social Media Manager is responsible for the strategic development, planning, execution, and optimization of social media programs that support product marketing, thought leadership, and business objectives. This role leads the creation and implementation of integrated social media strategies across owned and paid social channels to increase brand awareness, audience engagement, lead generation, and healthcare professional advocacy.

The Social Media Manager serves as a strategic partner to the TIS Commercial team to ensure social media initiatives align with broader integrated marketing communications (IMC) plans. This role oversees social media content and campaign development, social listening, healthcare influencer and employee advocacy programs, agency partnerships, and performance analytics, ensuring all activities align with regulatory, legal, and corporate brand standards.

Job Details/Responsibilities

Social Media Strategy, Content Development & Campaign Management

• Develop and execute comprehensive social media strategies that align with brand, product, and business objectives.
• Lead the planning, development (copywriting/design), publishing, and optimization of content across social media platforms including LinkedIn, YouTube, and other emerging channels.
• Partner with Product Marketing, Brand Communications, Sales and other cross-functional teams to develop social content that supports integrated marketing campaigns, product launches, events, and business initiatives.
• Manage editorial calendars and ensure consistent content delivery across all social platforms.
• Manage paid social media campaigns including audience targeting, budget allocation, performance optimization, and ROI measurement.
• Support events, trade shows, webinars, and product launches through social media promotion and real-time event coverage.

Stakeholder Collaboration, Customer Engagement & Brand Stewardship

• When applicable, direct external agencies, content creators, and freelancers responsible for social media strategy, content development, paid social campaigns, and performance reporting.
• Develop and manage employee advocacy and executive thought leadership programs to expand organizational reach and engagement.
• Monitor social media channels and develop strategies on how to best engage with audiences, respond to inquiries, and manage online interactions in alignment with company policies and guidelines.
• Lead social listening and sentiment monitoring efforts to identify trends, customer insights, competitive intelligence, and potential reputation risks.
• Collaborate with Medical, Regulatory, Legal, and Compliance teams to ensure all social media content complies with applicable regulations, industry standards, and corporate policies.
• Ensure all social media activities maintain consistency with branding, messaging frameworks, and visual identity standards.

Performance Measurement, Optimization & Continuous Improvement

• Establish social media performance metrics, dashboards, and reporting processes to evaluate effectiveness and provide actionable recommendations.
• Analyze engagement, audience growth, website traffic, lead generation, and campaign performance data to continuously improve results.
• Stay current on emerging social media trends, platform updates, content formats, and digital technologies to identify new opportunities for audience engagement.
• Manage social media budgets and ensure expenditures remain within approved allocations.
• Perform other job-related duties as assigned.

Incumbent must follow all established Environmental Health & Safety and Quality System policies, programs, rules and practices, including but not limited to product and patient safety, the health and safety of all associates as well as the environment and community at large. This includes but is not limited to the prompt recognition and forwarding of customer complaints (i.e. adverse events, product performance reports, etc.) to Quality Assurance (QA), and by ensuring all promotional messaging (i.e. branding strategies, product claims, etc.) and materials (i.e. literature) discussed or presented to customers are clinically accurate and adhere to AdvaMed guidelines and Terumo's policy on Interactions with Healthcare Professionals. Always fully adhere to all applicable FDA regulations, international guidelines and Terumo's policies.

Knowledge, Skills and Abilities (KSA)

• Deep understanding of social media strategy, content marketing, digital communications, and audience engagement.
• Strong knowledge of social media platforms, algorithms, best practices, and emerging trends.
• Experience developing both organic and paid social media programs.
• Strong analytical skills with the ability to translate performance data into actionable recommendations.
• Excellent written communication, storytelling, and content development skills.
• Strong project management and organizational capabilities.
• Ability to manage multiple projects simultaneously while meeting deadlines and budget requirements.
• Experience collaborating across multiple organizational levels and functions.
• Ability to balance strategic thinking with hands-on execution.
• Experience with social listening, social analytics, and social media management platforms.
• Strong presentation and stakeholder management skills.

Preferred Technical Skills

• LinkedIn Campaign Manager
• Meta Business Suite
• Google Analytics
• Sprinklr, Hootsuite, Sprout Social, or similar platforms
• Microsoft Office Suite
• Adobe Creative Cloud (preferred)
• Marketing Automation and CRM platforms (preferred)

Qualifications/ Background Experiences

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Marketing, or related field.
• Minimum 6-8 years of progressive experience in social media marketing, digital communications, or integrated marketing communications or equivalent combination of education and directly related experience.
• Experience managing product-focused (primary) and business social media programs.
• Experience with paid social advertising and social analytics.
• Experience within healthcare, medical device, pharmaceutical, or highly regulated industries preferred.
• Demonstrated success growing brand awareness, engagement, and audiences through social media initiatives.

Final compensation packages may be higher or lower than what is listed, and will ultimately depend on factors including relevant experience, internal equity, skillset, knowledge, geography, education, business needs and market demand. We provide competitive and comprehensive benefit options which include: annual bonus, paid vacation, paid holidays, health, dental and vision benefits, 401(k), with matching contributions, tax advantage savings accounts, legal plan, voluntary life and AD&D insurance, voluntary long-term disability, short term disability, critical illness and accident insurance, parental leave, personal leave, tuition reimbursement, travel assistance, and an employee assistance program. Pay range: $97,300 - $136,510