5+ years of social media experience, preferably in a B2B environment
Deep familiarity with social media channels and trends, especially LinkedIn
Ability to engage with stakeholders across various titles and locations
Strong project management skills with attention to detail
Responsibilities
Collaborate with department leaders to align social media strategy with business goals
Partner with marketing and business development to create integrated campaigns
Define strategies for social channels, audience priorities, and content pillars
Maintain social media policies, editorial standards, and asset libraries
Manage editorial calendars and content roadmaps
Advise lawyers on optimizing their LinkedIn profiles and content strategies
Monitor social conversations and news to identify potential issues or opportunities
Scope and deploy paid social campaigns, including targeting and budgeting
Benefits
Comprehensive health and wellness programs
Flexible work arrangements
Professional development opportunities
Collaborative and inclusive work environment
Full Job Description
New York, New YorkJob Description
Position Summary
The Social Media Manager oversees the development and execution of social media strategy across various firm-owned social media channels. The role is responsible for content development across platforms, advising Pillsbury partners and personnel on ways to expand online networks and grow mind, and tracking and measurement of related performance. Key responsibilities will include:
Collaborate with department leaders to develop and implement social media strategy aligned with business goals.
Partner with marketing and business development colleagues to shape and implement integrated campaigns.
Define social channel strategies, audience priorities and content pillars, including usage of employee advocacy tools.
Maintain firmwide social media policies, editorial standards, asset libraries (templates, images, etc.) and individual best practices.
Own and manage requisite editorial calendars and content roadmaps.
Advise firm lawyers on personal LinkedIn usage, offering profile optimization and content strategies to effectuate greater social media participation.
Monitor broader social conversations, news development and other issues impacting the firm and clients to get ahead of potential issues or opportunities.
Define and measure KPls to enable performance tracking across channels and deliver insight and recommendations to advance social media efforts.
Scope and deploy paid social campaigns, including targeting, testing and budgeting.
QUALIFICATIONS
5+ years of social media experience, preferably in a B2B environment
Deep familiarity with social media channels and trends, with a particular emphasis on LinkedIn
The disposition to engage with firm stakeholders, across titles, practices and locations.
Strong project management skills, keen judgment and a keen eye for detail.
PHYSICAL REQUIREMENTS
Ability to sit and stand for extended periods.
Ability to lift up to 25 pounds.
The expected salary range for this position is $120,000-$150,000. Final compensation will be determined based on several factors, including but not limited to, relevant experience, qualifications, skill set, and geographic location. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the California Fair Chance Act.
About Pillsbury Winthrop Shaw Pittman LLP
Pillsbury Winthrop Shaw Pittman LLP is a leading international law firm that provides a wide range of legal services to clients in various industries, including technology, energy, and financial services. The firm was founded in 1868 and is headquartered in Washington, D.C. Pillsbury Winthrop Shaw Pittman LLP has offices in major cities across the United States, Europe, and Asia. The firm's mission is to provide innovative and practical legal solutions that help clients achieve their business objectives.
