In-depth knowledge of TikTok, Instagram Reels, and trends
Creative instincts that prioritize performance
Experience collaborating with various teams such as Growth and PR
Analytical mindset for performance improvement
Proven project management skills
Responsibilities
Own and implement Dutch's social media strategy
Create and publish high-performing content across platforms
Collaborate with teams to develop brand-consistent assets
Manage a content calendar for campaigns and cultural events
Engage with the community through comments and DMs
Identify and leverage trends to produce timely content
Analyze and report on social media performance for optimization
Benefits
Comprehensive health, dental, and vision coverage
Flexible paid time off (PTO)
Fully remote position with occasional in-person meetings
401k plan for financial security
Generous holiday schedule
Opportunities for professional growth
Full Job Description
The Role
We're looking for a Social Media Manager to build and scale Dutch's social presence into a high-impact growth and brand channel.
This role is ideal for someone who understands how to create content that captures attention, drives engagement, shares, views, and converts balancing storytelling with performance. You'll work closely with Growth, Brand, PR, and Content to develop a social media plan and content calendar that drives awareness, builds trust, and contributes to member growth and CAC efficiency.
Please note this is a fully remote role, but you must reside in Canada OR any of the following states: Tennessee, California, Illinois, Florida, Iowa, North Carolina, New Jersey, New York, Texas, Oregon, Colorado, Washington.
WHAT YOU'LL DO:
Own and execute Dutch's social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms
Create and publish high-performing content (short-form video, static, reactive, and trend-based)
Partner with Creative and Content teams to develop scroll-stopping, on-brand assets
Manage content calendar aligned to campaigns, launches, and cultural moments
Drive engagement through community management (comments, DMs, conversations)
Identify trends, memes, and cultural moments to create timely, relevant content
Collaborate with Growth to test paid amplification, whitelisting, and creator content
Work with PR and Partnerships on influencer and celebrity integrations
Analyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signals
Support lifecycle and cross-channel content (email, SMS, landing pages) as needed
WHAT WE'RE LOOKING FOR:
3-6 years of experience managing and growing social media for a brand
Proven ability to create content that drives engagement, growth, and subscriptions
Deep understanding of TikTok, Instagram Reels, and short-form video trends
Strong creative instincts with an eye for what performs vs. what looks good
Experience working cross-functionally with Growth, Creative, Product, and PR teams
Data-driven mindset comfortable using insights to iterate quickly
Ability to move fast, test, learn, and adapt in a high-growth environment
Willingness to take chances, disrupt and try new things
Strong project management and analytic skills
Strong writing and communication skills with attention to tone and brand voice
Nice To Haves
Experience in consumer, health, pet, or subscription businesses
Experience with influencer/creator partnerships and whitelisting
Familiarity with performance marketing and paid social
Experience launching or scaling a brand's social presence
WHY THIS ROLE IS AWESOME:
You'll build and scale Dutch Vet's social presence
Your work will directly impact brand awareness, engagement, and acquisition
You'll operate at the intersection of brand, performance, and culture
You'll help define how pet care shows up in modern media
The chance to make a meaningful impact on pets (and their people)
You'll make trusted veterinary care more accessible to millions of pet parents
WHY WORK FOR DUTCH?
Competitive compensation and equity package (between $80,00-$100,000)
Health, dental, and vision insurance
Flexible PTO
Remote role with quarterly visits to SF HQ and other meetings as necessary
