Bark

Social Media Manager

Bark • $140K — $160K *
New York, NY 10025In-Person
Consumer Technology
5 - 7 years of experience
Yesterday
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Job Overview by Ladders

Qualifications

  • Proven portfolio showcasing impactful social media and content campaigns.
  • Experience leading social media strategy for a consumer brand results in business growth.
  • In-depth knowledge of social platforms and internet culture.
  • Familiarity with integrating AI throughout the creative process.
  • Strong data-driven mindset balanced with creative skills.
  • Experience in developing varied content strategies including user-generated content.
  • Previous leadership in high-performing teams or creative partnerships.

Responsibilities

  • Lead BARK's social media and content strategy to enhance brand presence.
  • Develop an AI-driven content engine to streamline creative processes.
  • Create engaging social-first campaigns and connect with cultural trends.
  • Utilize data insights to refine content strategies and identify business opportunities.
  • Mentor and cultivate a creative team culture of experimentation and ownership.

Benefits

  • Comprehensive healthcare for employees and pets.
  • Pet wellness benefits included.
  • 401(k) retirement plan.
  • Team lunches to foster collaboration and camaraderie.
  • Cold brew coffee available on tap.
  • A pet-friendly workplace with plenty of dogs around.
Full Job Description
Senior Manager, Social Media & Content Strategy

Brooklyn, NY | Full-Time | Hybrid In Office/WFH

KEY DUTIES
  • Make BARK one of the internet's favorite brands by leading our social media and content strategy across every platform.
  • Build an AI-enabled content engine that helps the team create smarter, move faster, and spend more time making great ideas instead of managing repetitive work.
  • Keep BARK delightfully unpredictable by developing original social-first campaigns, partnering with creators, jumping on the right cultural moments, and occasionally creating a few of our own.
  • Use performance data, social listening, audience insights, and emerging AI tools to continuously improve our creative strategy and uncover opportunities for the broader business.
  • Lead and develop a high-performing team while fostering a culture of curiosity, experimentation, ownership, and creative ambition.

WHAT YOU BRING
  • A portfolio that makes us say, "Wait...you did that?"
  • Experience leading social media and content strategy for a consumer-facing brand with work that drove meaningful business impact.
  • Deep understanding of today's social platforms, creator economy, internet culture, and how people actually consume content.
  • Experience using AI throughout the creative process-from ideation and research to workflow automation, content production, social listening, and performance analysis.
  • Strong creative instincts balanced with a healthy respect for data.
  • Experience building content strategies that combine original creative, creators, user-generated content, and community.
  • Experience leading and developing high-performing teams, agencies, or creators.
  • A bias toward experimentation, curiosity, and finding smarter ways to work.
  • The ability to zoom out and think strategically while still getting excited about writing the perfect caption or jumping into the comments.
  • Must love dogs.

This is a full-time role based in our NY Offices in DUMBO, Brooklyn. We offer competitive compensation, equity, comprehensive healthcare for both you and your pup, pet wellness benefits, 401(k), team lunches, cold brew on tap, and plenty of dogs to pet throughout the day.

PAY TRANSPARENCY
  • The base salary range for this position is $140,000- $160,000
  • This position is eligible for equity.
  • This compensation range is based on BARK's good-faith estimate at the time of posting and may change in the future. Actual compensation will depend on experience, skills, location, internal equity, and other job-related factors.

About Bark

Bark is a company that provides dog products, services, and experiences to dog owners. The company was founded in 2012 by Matt Meeker, Henrik Werdelin, and Carly Strife. Bark offers a monthly subscription service called BarkBox, which delivers a box of dog toys, treats, and chews to subscribers every month. Bark also offers a range of other products and services, including dog food, dog beds, and dog grooming services. In addition to its products and services, Bark also operates a social network for dog owners called BarkHappy, which allows dog owners to connect with each other and share information about their dogs.
Learn more about Bark
Size
600 employees
Market Cap
$255.1 million
Industry
Retail & Consumer Goods
NASDAQ
BARK
* Ladders Estimates

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    New York, NY 10025 (New York County)
    Yesterday
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