We are seeking an experienced, creative, and results-driven Social Media & Digital Content Marketing Manager to join our team in New York City, working in person at our office located at 45 Broadway, New York, NY 10006.
The ideal candidate will take ownership of our social media presence, digital content production, and campaign execution. This includes developing ideas, creating digital assets, filming and editing videos, managing social media content, supporting paid advertising campaigns, and using performance data to continuously improve results.
We are looking for someone who combines strong creative and storytelling skills with a solid understanding of digital advertising, analytics, lead generation, and conversion optimization.
This is a hands-on role for someone who can independently manage projects from concept through execution, testing, and reporting.
Key ResponsibilitiesSocial Media Marketing & Management- Lead day-to-day social media planning, content development, publishing, and optimization across TikTok, Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
- Develop platform-specific content that builds brand awareness, educates audiences, drives engagement, and supports lead generation.
- Manage the social media content calendar and coordinate publishing across internal teams and external partners.
- Monitor social media trends, platform updates, and audience behavior to identify new content opportunities.
- Analyze social media performance and make ongoing improvements to content, messaging, and publishing strategies.
Content Creation & Video Production- Create and produce digital marketing assets for organic social media, paid advertising, website content, and marketing campaigns.
- Work with internal team to film, edit, and produce high-quality short-form videos, including attorney interviews, educational content, and social media campaigns.
- Edit and repurpose long-form footage into engaging, platform-specific videos.
- Design graphics, carousels, video covers, thumbnails, and digital advertising creative.
- Write compelling captions, headlines, ad copy, and other digital marketing content.
- Work closely with internal stakeholders to translate complex employment law topics into clear, engaging, and accessible content.
- Manage content production schedules, approvals, publishing, and digital asset organization.
Paid Social & Digital Advertising- Develop, manage, and optimize paid social advertising campaigns across Meta, TikTok, and other relevant platforms.
- Apply strong working knowledge of Google Ads to support campaign creative, messaging, and performance optimization in collaboration with internal paid search resources.
- Develop and test ad creative, messaging, audiences, formats, and calls to action.
- Monitor campaign budgets, performance, and conversion metrics.
- Identify opportunities to improve lead quality, conversion rates, and advertising efficiency.
- Coordinate with internal teams and outside agencies to ensure consistent messaging and effective campaign execution.
Analytics, A/B Testing & Performance Optimization- Monitor and analyze performance across organic social media, paid advertising, and digital content campaigns.
- Track key performance indicators, including engagement, website traffic, leads, qualified leads, conversion rates, and cost per lead.
- Conduct ongoing A/B testing of content, ad creative, headlines, calls to action, and landing pages.
- Use GA4, advertising platforms, and reporting dashboards to identify trends and opportunities for improvement.
- Develop clear, actionable performance reports that explain what is working, what needs improvement, and recommended next steps.
- Proactively implement optimizations based on campaign performance and audience insights.
Landing Pages & Content Marketing- Develop and optimize content for campaign landing pages and lead generation initiatives.
- Collaborate with website and SEO partners on landing page structure, messaging, calls to action, and conversion improvements.
- Identify opportunities to improve user experience and reduce friction in the lead generation process.
- Ensure consistency between advertising creative, social media messaging, and landing page content.
- Repurpose content across social media, website pages, email marketing, and paid campaigns to maximize its value.
Campaign & Project Management- Independently manage multiple digital marketing initiatives, timelines, and deliverables.
- Coordinate content creation, campaign launches, testing schedules, and reporting.
- Work with attorneys, leadership, internal teams, and external marketing partners to keep projects moving forward.
- Maintain brand consistency, accuracy, and compliance with applicable attorney advertising requirements.
- Identify opportunities to improve production workflows, streamline execution, and increase marketing efficiency.
Required Qualifications- 10+ years of experience in social media marketing, digital content marketing, performance marketing, or a related field.
- Demonstrated success developing and managing social media content and campaigns that deliver measurable results.
- Experience filming, editing, and producing short-form video content for organic and paid distribution.
- Strong graphic design, creative production, copywriting, and storytelling skills.
- Proficiency with tools such as Adobe Premiere Pro, Photoshop, Canva, CapCut, or equivalent platforms.
- Hands-on experience with Meta Ads Manager and TikTok Ads Manager.
- Strong working knowledge of Google Ads and digital lead generation.
- Experience with A/B testing, conversion rate optimization, and landing page development.
- Strong analytical skills and experience with GA4, Google Tag Manager, and digital reporting tools.
- Ability to evaluate marketing performance beyond impressions and engagement, including leads, lead quality, and conversions.
- Excellent organizational skills and the ability to manage multiple projects independently.
- Experience collaborating with senior leadership, internal stakeholders, and external agencies.
- A portfolio demonstrating social media content, video production, digital creative, and measurable campaign results.
Preferred Qualifications- Experience in professional services or another regulated industry.
- Experience developing content around sensitive or complex subject matter.
- Familiarity with CRM systems, marketing attribution, and lead generation reporting.
What Success Looks LikeThe successful candidate will establish a consistent, efficient content production process, independently create and publish high-quality social media content, and strengthen the performance of our digital marketing campaigns.
This person will help us produce more effective creative assets, improve campaign performance through testing, and use analytics to drive better marketing decisions.
We're looking for someone who takes ownership, brings ideas forward, and knows how to turn those ideas into finished work and measurable results.
