Active presence on X and/or LinkedIn, showcasing personal credibility.
Comfortable creating live, spontaneous content rather than polished pieces.
Enjoys attending events and hackathons, not just planning them.
Technical fluency or eagerness to learn to engage with engineers credibly.
Ownership mentality, proactive in identifying and addressing gaps.
Responsibilities
Own X and LinkedIn channels, capturing and sharing key moments daily.
Shape and enhance the public voice of founders without their direct involvement.
Attend hackathons and industry events to create and publish content in real-time.
Organize and execute in-person events, dinners, and campaigns that generate buzz.
Develop a credible recruiting channel through engaging technical content.
Benefits
Opportunity to shape the company's online presence and brand voice.
Engagement in dynamic, real-world events and hackathons.
Direct impact on recruiting top engineering talent.
Creative freedom to generate content that resonates with the audience.
Full Job Description
About the Role
Right now, our presence on X and LinkedIn is generated by a contractor and pushed out by our founders - which means it only happens when a founder makes it happen. That's backwards. We want someone who owns the channel outright: who shows up at hackathons with a camera and a point of view, who posts because something happened today, not because a content calendar said to.
This is not a "run our social calendar" role. It's broader than social: events, dinners, out-of-home advertising, office activations, and a technical content channel sharp enough to help us recruit the engineers we need. You'll be the person who makes General Compute feel alive online and in the room - and increasingly, the person other founders and engineers think of when they think of us.
What You'll Do
Own X and LinkedIn end-to-end. Find the moments worth posting, be there to capture them and drive daily conversation without waiting on a founder.
Run founder-led social. Shape the public voice of our founders and grow their presence without them having to drive it.
Be on the ground. Attend hackathons and industry events, create content live and publish it the same day.
Run in-person moments. Run dinners, events, office activations and out-of-home campaigns that give people a reason to talk about us, and make sure each one shows up online.
Build a recruiting channel. Make technical content credible enough that skeptical senior engineers, whether potential hires or customers, get curious about what we're building.
What We Need From You
A track record of being online - an active, credible presence of your own on X and/or LinkedIn, not just professional experience managing someone else's.
Bias toward action over polish: comfortable generating live, in-the-moment content rather than long-form, heavily produced pieces.
Genuine enjoyment of being out in the world - at hackathons, dinners, events - not just planning them from behind a screen.
Enough technical fluency (or hunger to build it) to produce content that reads as credible to engineers, not generic marketing copy.
Full ownership mentality: you're the one who notices what's missing and fixes it, not the one waiting for a brief.
Nice-to-Haves
Industry background in AI/infra/startups - helpful for credibility and sourcing content, but not required if you're a fast learner with the right instincts.
Experience running events, activations, or out-of-home campaigns in addition to social.
Prior experience as an early or founding marketing hire at a startup, where you had to build the function rather than fit into an existing one.
