National Beverage Corp

Shasta Beverages Inc. - Southeast Regional Sales Manager Vending Food Services

National Beverage Corp$90K — $110K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business or a related field preferred.
  • Minimum of 3 years of direct sales experience in beverage, foodservice, vending, CPG, or related industries.
  • Proven success in developing new business and managing regional or national accounts.
  • Strong negotiating, relationship-building, and presentation skills.
  • Experience with CRM systems and sales reporting tools.
  • Proficiency in Microsoft Office, including Excel, PowerPoint, Word, and Outlook.
  • Excellent verbal and written communication skills.

Responsibilities

  • Develop and grow Foodservice and Vending sales in the assigned region.
  • Identify and secure new business opportunities with multi-unit accounts.
  • Strengthen relationships with existing customers to maximize account growth.
  • Create and implement effective sales strategies and promotional programs.
  • Conduct annual business reviews and provide actionable recommendations to clients.
  • Collaborate with leadership to establish sales goals and budgets.
  • Analyze account performance to ensure execution of sales plans.
  • Represent the company at industry trade shows and key sales meetings.

Benefits

  • Opportunity to lead sales growth in a high-potential territory.
  • Ability to work independently in an entrepreneurial environment.
  • Engagement with executive leadership and strategic sales initiatives.
  • Chance to develop and manage significant client partnerships.
  • Room for career growth in a performance-recognized atmosphere.
Full Job Description
We are seeking a Southeast Region Manager, Foodservice & Vending Sales to lead sales growth across an assigned territory. This role is responsible for expanding our presence within regional and national multi-unit accounts, driving revenue growth, and executing strategic sales initiatives that deliver measurable results.

This is an exciting opportunity for a highly motivated, entrepreneurial sales leader who enjoys working independently, creating opportunities, and making a significant impact on business performance.

What You'll Do
  • Develop and grow Foodservice and Vending sales throughout the assigned region.
  • Identify, pursue, and secure new business opportunities with regional and national multi-unit accounts.
  • Strengthen relationships with existing customers and maximize account growth.
  • Create and implement sales strategies, promotional programs, and volume-building initiatives.
  • Conduct annual business reviews and provide actionable recommendations to clients.
  • Collaborate with executive leadership to establish sales goals, budgets, and target account strategies.
  • Analyze account performance and ensure execution of sales plans and promotional initiatives.
  • Represent the company at industry trade shows, customer events, and key sales meetings.
  • Deliver consistent sales growth while exceeding revenue and profitability objectives.


What We're Looking For
  • Bachelor's degree in Business or a related field preferred.
  • Minimum of 3 years of direct sales experience, preferably within the beverage, foodservice, vending, CPG, or related industries.
  • Proven success developing new business and managing regional or national accounts.
  • Strong negotiating, relationship-building, and presentation skills.
  • Experience utilizing CRM systems and sales reporting tools.
  • Proficiency in Microsoft Office, including Excel, PowerPoint, Word, and Outlook.
  • Self-starter with a strong work ethic and a results-driven mindset.
  • Excellent verbal and written communication skills.
  • Ability to travel throughout the region as needed.


The Ideal Candidate

You are a strategic seller with a "hunter" mentality who enjoys opening new doors and closing business. You have a track record of growing revenue, managing high-value accounts, and creating long-term customer partnerships. You are highly organized, competitive, and thrive in a fast-paced environment where performance is recognized and rewarded.

If you're ready to take your sales career to the next level and drive growth across a high-potential territory. Apply today!

About National Beverage Corp

National Beverage Corp is a holding company that develops, produces, markets and sells a diverse portfolio of flavored beverage products. The company's primary brands are LaCroix, Shasta, Faygo, Everfresh, Big Shot and Rip It. LaCroix is the company's flagship brand and is a flavored sparkling water that is sold in the United States. The company's products are distributed through a network of wholesalers, retailers and distributors. National Beverage Corp was founded in 1985 and is headquartered in Fort Lauderdale, Florida.
Learn more about National Beverage Corp
Size
1,580 employees
Market Cap
$4.4 billion
Industry
Net Income
$171.2 million
5 Year Trend
+6.6%
Revenue
$1 billion
NASDAQ

Similar Jobs

More Jobs at National Beverage Corp

More Food & Beverages Jobs

Find similar Shasta Beverages Inc. - Southeast Regional Sales Manager Vending Food Services jobs: