Pulte Group

SEO Manager

Pulte Group • $70K — $95K *
Atlanta, GA 30349In-Person
Media
Less than 5 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field
  • 3+ years of hands-on SEO experience, including research
  • 2+ years of proven leadership in team settings
  • Google Analytics Certification preferred
  • Experience with Google Search Console or other Google certifications a plus

Responsibilities

  • Lead the execution of SEO and AI optimization projects with cross-functional teams.
  • Manage and mentor a team of SEO content writers to produce high-quality content.
  • Develop and implement SEO strategies to align with business objectives.
  • Serve as an SEO+AIO subject matter expert for field teams, promoting best practices.
  • Prioritize and execute SEO initiatives based on data analysis and business needs.
  • Ensure Google Business Listings are accurate through team collaboration.
  • Conduct keyword research to uncover new content opportunities and strategies.

Benefits

  • Opportunity for professional development and training programs
  • Work in a collaborative environment with cross-departmental teams
  • Gain exposure to cutting-edge SEO and AI optimization practices
  • Opportunity to influence and shape company-wide SEO strategies
  • Flexible work arrangements may be available
Full Job Description
Job Summary:

The SEO Manager will lead our search engine and AI search optimization strategy and execution. This individual will directly oversee a team of SEO content resources, collaborate closely with our web development team and SEO agency, and help to prioritize SEO + AIO (AI optimization) initiatives to maximize organic traffic and conversions. The ideal candidate will have a proven track record of managing successful SEO projects, galvanizing others to adhere to SEO best practices and a passion for staying ahead of industry trends.

Primary Job Responsibilities
  • Work closely with the web content team, field and Home Office teams to ensure SEO+AIOprojects are executed in a timely and correct manner.
  • Manage a team of SEO content writers ensuring high-quality and SEO-optimized content production.
  • Develop and implement comprehensive SEO+AIO strategies aligned with business goals, including on-page and technical SEO, in collaboration with SEO agency and direct manager.
  • Advise PulteGroup field teams as a subject matter expert on SEO+AIO to steward best practices while leveraging field learnings for future enhancements.
  • Prioritize, scope and execute SEO+AIO projects using data-driven decision-making, ensuring deadlines and performance goals are met.
  • Oversee relationship with -Listing Tool executional team to ensure Google Business Listings are correct and up-to-date.
  • Conduct keyword research to identify additional business opportunities and guide/hone content creation.
  • Adapt strategies as needed in response to search engine algorithms, trends, and best practices.
  • Monitor, analyze, and report on key SEO+AIO metrics using tools like Google Analytics, Google Search Console, Profound, Brightedge, Adobe Analytics, SEMrush, or Ahrefs.
  • Other duties as assigned.


Management Responsibilities
  • Delegates work according to employee's abilities and skills.
  • Provides input to employee's performance evaluations.
  • Assists in the identification of internal and external training opportunities.
  • Provides continuous coaching with regard to functional and leadership standards (technical skills and behaviors).


Scope
  • Decision Impact: Department
  • Department Responsibility: Single
  • Budgetary Responsibility: No
  • Direct Reports: No
  • Indirect Reports: Yes
  • Physical Requirements: Not applicable


Required Education/Experience
  • Bachelor's degree in in Marketing, Communications, or a related field.
  • Minimum 3 years of SEO experience, including SEO research
  • Minimum 2 years of experience in a team lead role


Required Licensing, Registration and/or Certifications
  • Google Analytics Certification preferred
  • Google Search Console Certification or other relevant Google based certifications a plus


Required Skills/Knowledge
  • Proven ability to manage and optimize content for search engines and AI search with a data-driven mindset and attention to detail.
  • Exceptional interpersonal, problem-solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, and conflict resolution skills
  • The ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, perform resource allocations, and run team meetings
  • Comprehensive knowledge of SEO and emerging AIO best practices
  • In depth knowledge of resource planning
  • Ability to perform keyword research and analysis

About Pulte Group

PulteGroup, Inc. is an American residential home construction company based in Atlanta, Georgia, United States. The company is the 3rd largest home construction company in the United States based on the number of homes closed. In total, the company has built over 775,000 homes. The company operates in 44 markets in 23 states. In 2021, it ranked 284th on the Fortune 500. The company was founded by Bill Pulte in Michigan, and moved its headquarters to Atlanta, Georgia in 2014. Since 2016, Ryan Marshall has been the President and CEO of the company.
Learn more about Pulte Group
Size
6,182 employees
Market Cap
$10.5 billion
Industry
Real Estate & Construction
Net Income
$1.4 billion
5 Year Trend
+12.7%
Revenue
$11 billion
NASDAQ
PHM
* Ladders Estimates

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