SEO/GEO Manager

Position Summary

When it comes to search engine optimization, from on page copy to schema you know every word counts-but it all starts with a well-rounded strategy backed by industry expertise. That's where you come in. As our SEO/GEO Manager, you'll be our resident expert on all things organic search.

What You'll Do

Planning and Management of Client Campaigns

• Provide strategic thought leadership, in partnership with SEO Directors
• Perform research to gain a better understanding of target audience, brand, category, and competitive landscape.
• Thematic research to generate relevant content themes for new and existing programs.
• Carry out full SEO/GEO audits as required with recommendations for programs including:
  
  • URL structure
  • Navigation Structure
  • Canonicalization Issues
  • Contextual links
  • HTML & XML sitemaps
  • Robots.text
  • Title, Header, Image, Keyword, and Description Tags
  • Social SEO recommendations
• Develop and implement GEO strategies to optimize client brands' presence in responses generated by AI engines, such as Perplexity, ChatGPT, Gemini, AI Overviews, etc.
• Structure content for LLM ingestion, including entity optimization, semantic markup, schema.org structured data, and authoritative citations.
• Monitor and measure brand visibility in generative engine responses using dedicated GEO tools, such as Otterly.ai, SEMrush AI Overview Tracker, etc.
• Enhance on-page optimization of pages based on keyword research and program goals, as well as off-page tactics including article syndication with respect to domain authority enhancement.
• Campaign errors and issues are troubleshot and resolved in a timely manner or escalated as necessary.
• Report on program status to Account Manager or client team.
• Support Account team on client calls with technical campaign information.

Optimization

• Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.
• Suggest content improvements with a view to improving organic traction.
• Be able to identify and provide recommendations on how to improve visibility in LLMs.

Analysis

• Monitor key metrics to assess opportunities and issues for both search engines and LLMs as well as regularly present findings to clients.

Industry Knowledge

• Keep updated on search marketing industry by researching, networking, reading blogs, forums, and new sources.
• Share knowledge of SEO/GEO practices into the business to assist in the development and recommendation of new SEO strategies.
• Demonstrate knowledge of SEO tools (e.g. Google Analytics, Google Webmaster tools, Bright Edge, SEOMOZ tools, Advanced Web Ranking, etc.).

New Business Development

• Assist in new business development as needed, including client research, planning, creation of presentation materials, and meeting attendance and presentation.

What You Bring

• A leader in SEO/GEO who has a minimum of 7+ years of online marketing experience and an in-depth understanding of the search engine ranking process as well as basic knowledge of HTML, PHP, CSS, and web standards.
• Bilingualism (French and English) required
• A highly organized self-starter with a proven track record of improving organic search results through application of SEO best practice.
• A multi-tasker with demonstrated knowledge of key SEO tools such as Google Analytics, Google Webmaster, Bright Edge, MOZ/STAT, and Advanced Web Ranking.
• A team player with the ability to collaborate with other departments, manage multiple projects at a time, and turn metrics into measurable results.
• A polished communicator who can shine in a pitch and also hold their own in deeply technical discussions.
• Someone that understands process and numbers, and knows how important both are to the success of an agency and its clients.

What You'll Get

• Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
• Competitive Benefits:
  
  • Competitive salary and comprehensive health benefits.
  • Generous PTO, wellness initiatives and parental leave.
  • Retirement saving plans.
  • Opportunities for continued learning and professional development.
  • A supportive, collaborative, and casual work environment.

How We Work

This role requires three in-office days per week. Fully remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.

At DAC we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual's particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $90,000 to $105,000. The estimate displayed represents the typical salary range for this position and is just one component of DAC's total compensation package for employees