The RoleWe are looking for an
SEO, GEO & Content Optimization Manager who blends analytical rigor with strong content instincts. You will identify topics that bring in qualified traffic, build a GEO strategy that ensures our content is preferred over competitors in AI-generated answer engines, and guide content creation that supports these insights.
ResponsibilitiesSEO Research & Intent Analysis- Conduct keyword, topic, and intent research using Semrush.
- Identify high-value terms that drive qualified traffic and conversions.
- Map competitive rankings to find gaps and opportunities.
- Recommend content priorities, updates, and areas for refinement.
GEO (Generated Experience Optimization)- Build and own DDN's GEO strategy and framework.
- Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.).
- Implement structured content, schema markup, and Q&A formats optimized for AI retrieval.
- Partner with PMM and content teams to create GEO-ready content.
Content Optimization- Improve clarity, structure, and digital performance of existing content, including solutions, products, blogs, FAQs, and resources.
- Rewrite or refine content based on search intent and GEO insights.
- Ensure consistency and discoverability across high-impact pages.
Page-Level Content Improvements- Recommend targeted updates for high-value pages based on analytics and search intent.
- Partner with the web team to implement changes without owning full-site UX.
- Focus on iterative, insight-driven enhancements.
Web Chat Experience- Update and refine chat playbooks using Qualified.
- Improve engagement, routing, segmentation, and meeting conversion.
- Align chat experiences with SEO/GEO-driven content priorities.
Systems, Reporting & Continuous Improvement- Own SEO/GEO reporting using Semrush (required), GA4, and related tools.
- Track rankings, organic traffic, GEO visibility, page performance, and content health.
- Build dashboards and deliver clear, actionable recommendations.
- Create a continuous improvement roadmap shaped by analytics and competitive intelligence.
Qualifications- 3-5+ years of experience in SEO, content optimization, or digital content strategy.
- Hands-on expertise with Semrush (required) and GA4; familiarity with Ahrefs, Moz, and Screaming Frog is a plus.
- Strong understanding of search intent, metadata, content structure, and on-page SEO.
- Strong writing and editing skills with a focus on content clarity and performance.
- Familiarity with AI-based search optimization (GEO) or an eagerness to learn.
- Experience refining chat playbooks, with Qualified preferred.
- Analytical, organized, and able to turn insights into prioritized recommendations.
- Collaborative and comfortable working across digital, content, PMM, and demand generation teams.
