Senior Web Analyst SpecialistSalary Range: $95,000.00 To $105,000.00 Annually
Senior Web Analyst SpecialistDo you want to be the person trusted to answer what actually happened?
We're looking for a senior analytics practitioner to own digital measurement end-to-end across ecommerce and digital marketing. Not to support someone else's stack, but to own it: GA4, Google Tag Manager, and server-side implementation, along with the governance and standards that keep the data honest. When a merchandising manager questions a number, when a paid media manager's attribution doesn't reconcile, when a new initiative needs KPIs defined before launch, this role is where those questions land.
You'll work across Marketing, Ecommerce, CRM, Merchandising, and Development, and you'll be on-site in Bolingbrook alongside the teams you support. This role reports to the Digital Optimization Team.
What You'll Be Doing- Own GA4, Google Tag Manager, and server-side GTM implementation, setting the standard for how WeatherTech collects digital data.
- Build and maintain measurement plans across web, media, CRM, marketplaces, and ecommerce so every channel is measured on a consistent foundation.
- Audit and validate tracking implementations, catching problems before they reach a dashboard and shape a decision.
- Partner with Marketing, Ecommerce, CRM, Merchandising, and Development to define KPIs and event tracking for new initiatives from the start rather than after launch.
- Support experimentation and A/B testing frameworks that give teams confidence in what they're reading.
- Investigate data discrepancies and attribution challenges and give stakeholders a clear answer on what's real.
- Maintain the documentation and governance standards that let analytics scale past any one person.
- Translate business questions into the data collection required to answer them, working with dashboard owners to make sure the underlying tracking holds up.
- Monitor platform, browser, and privacy changes, and get ahead of what they mean for our measurement.
What You'll Bring- 4+ years in digital analytics with a bachelor's degree or equivalent experience, ideally supporting an ecommerce or direct-to-consumer business.
- Advanced hands-on experience with GA4, GTM, and data layer architecture, with the instinct to design a clean implementation rather than patch one.
- Working knowledge of server-side tagging and privacy frameworks, and genuine interest in where measurement is heading as third-party signal continues to erode.
- Strong diagnostic ability. You enjoy the hunt when two systems disagree, and you don't stop at the first plausible explanation.
- The credibility to set a measurement standard and get teams to follow it, earned through expertise rather than org chart.
- The communication skills to explain a technical measurement issue to a non-technical stakeholder without condescension and without jargon, and to leave them asking a sharper question next time.
- An instinct for the business behind the data, connecting what you measure to how WeatherTech sells, serves, and keeps its customers.
- Must be authorized to work in the United States.
Why you'll love working at WeatherTechWeatherTech Direct LLC is proud to offer employees a competitive salary and benefits package, opportunities for internal promotions and skill development, and clean and safe workspace. Employees are offered an array of perks including:
- Outstanding BlueCross BlueShield of Illinois Medical plans; as well as dental, vision, short and long term disability, and company-paid life insurance
- 401(k) plan with employer matching
- Paid vacation, holidays, and personal time
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