DescriptionThe Senior Vice President of Enterprise Communications reports to the President of the University and serves as a member of the President's cabinet. Works closely with key stakeholders, and leaders across the university and its healthcare system to create buy-in of a coordinated strategic vision.
- Advises the President and President's cabinet, develops communications strategy for the university, and advances and protects the reputation of the university.
- Partners directly with Emory Healthcare to ensure full alignment on behalf of the Emory enterprise, including branding, marketing, media relations, and crisis communications.
- Develops and elevates a unified Emory brand narrative that reflects the institution mission, values, and academic and clinical excellence; guides creation of content across platforms that bring the Emory story to life.
- Develops a university-wide strategic vision and works closely with university leadership, Board of Trustees, and key internal and external stakeholders to create buy-in for the plan across the university and healthcare system.
- Shapes the structure and culture for Emory's communications across the enterprise, assessing existing capabilities and focusing on building a streamlined and cohesive operation.
- Oversees media and external communications and marketing strategy that advances Emory University's reputation; cultivates strong relationships with major outlets and oversees the role of spokesperson.
- Ensures strategic alignment between Emory University and Emory Healthcare communications and marketing, demonstrating cohesion with Emory brand and communications; ensures consistent messaging at the intersection of academic medicine, research breakthroughs, and clinical care.
- Leads comprehensive internal communications strategy that strengthens transparency, culture, and alignment across Emory University and Emory Healthcare.
- Leads creative direction and digital strategy across the enterprise; oversees web, digital, and social media platform.
- Serves as a member of the Emory Issues Management Council which is the primary cross-enterprise leadership body responsible for the proactive identification, assessment, and management of emerging opportunities and issues.
- Partners with colleagues to guide crisis communications in partnership with external counsel, ensuring a rapid, coordinated response to mitigate risk and minimize reputational harm.
- Creates a framework to measure and track performance using analytics to identify which stories, messages, themes, platforms, and spokespeople resonate most with key audiences.
- Performs related responsibilities as required.
MINIMUM QUALIFICATIONS:
- Bachelor's degree and 15 years of progressively responsible experience developing and executing communications strategies. Applicable advanced degree preferred.
- Experience leading communications in a large, complex organization strongly preferred.
- Demonstrated work as a skilled storyteller who can transform complex institutional priorities into clear, compelling narratives that resonate across multiple audiences is desired.
- Demonstrated ability to grow, differentiate, and protect a multi-faceted institutional brand, leveraging academic excellence, research strength, and mission to elevate visibility, affinity, and national standing.
- Exceptional interpersonal, verbal, and written communication skills to foster collaborative decision-making and build strong relationships.
