Position DescriptionWe are seeking a deeply technical
Marketing Technology Architect / Developer to lead the data architecture, custom code development, system integrations, and infrastructure scalability of our marketing engine.
Our day-to-day stack currently relies on Salesforce Marketing Cloud (SFMC) as our primary engine, and we are actively considering next-generation architecture like Marketing Cloud Next. However, for us, specific tool proficiency takes a backseat to a genuine passion for marketing technology, AI-driven marketing innovations, robust data architecture, and technical problem-solving.
We value your ability to analyze complex data models, integrate APIs, write clean code, and optimize high-throughput automation pipelines over specific certifications. If you are a platform-agnostic technologist passionate about marketing tech stack mechanics and AI marketing tools, this role provides the scope and autonomy to build world-class system infrastructure.
What you will doData Architecture & Engineering- Operations Enablement: Prepare, clean, structure, and model all marketing data specifically so that Marketing Operations teams can seamlessly run campaigns, execute audience segmentations, and manage daily platform operations without technical friction.
- Data Modeling: Design, build, and optimize scalable relational database structures, data extensions, custom data models, and subscriber key lifecycles tailored to Marketing Operational needs.
- ETL & Data Pipelines: Collaborate with our Data Team to build high-performance automated SQL queries and ETL pipelines to ingest, clean, transform, and map large datasets from internal data warehouse (e.g., Snowflake, BigQuery) into production-ready data extensions for the Ops team.
- Governance & Hygiene: Maintain data hygiene, identity resolution, deduplication protocols, and real-time data sync across the Marketing tech ecosystem to safeguard operational efficiency.
Technical Customization & Custom Development- Write clean, maintainable, and scalable custom platform code (e.g., AMPscript, Server-Side JavaScript / SSJS, WSProxy, or equivalent scripting/logic frameworks) to power complex personalization engines.
- Develop custom dynamic rendering logic, interactive web forms, and landing pages with secure backend logic.
- Troubleshoot complex automation failures, script exceptions, and high-volume data transformation bottlenecks.
API & Ecosystem Integrations- Architect, configure, and maintain robust API integrations (REST, SOAP, Webhooks) connecting our core product applications, mobile backends, and third-party systems to the marketing platform.
- Configure native CRM and enterprise database connectors, ensuring bidirectional real-time data consistency and minimal latency.
- Manage API rate limits, payload efficiency, OAuth authentication, and failure retry handlers across all integration touchpoints.
Platform Operations & System Health- Monitor automation runtimes, script performance, and query execution efficiency to maintain 99.9% operational uptime.
- Lead platform security governance, business unit/partition structuring, user permissions, and global privacy compliance (GDPR, CCPA, CAN-SPAM).
- Partner with DevOps and IT Security to oversee domain authentication (DKIM, SPF, DMARC), dedicated IP management, and deliverability infrastructure.
Experience and qualificationsCore Technical Competencies- Advanced SQL & Database Design: Heavy hands-on experience structuring relational data models, writing complex joins, data aggregation, and query performance tuning.
- Integrations & Protocols: Solid grasp of REST and SOAP APIs, JSON/XML payload construction, authentication standards (OAuth 2.0), webhooks, and API test tools (Postman).
- Scripting & Code: Mastery of platform-specific scripting (AMPscript, SSJS) or strong proficiency in general languages like JavaScript, Node.js, or Python, with an eagerness to apply programming principles to marketing technology.
- MarTech & AI System Curiosity: A deep, genuine passion for understanding how marketing systems work under the hood-from event-driven triggers and relational data mapping to agentic AI workflows, CDP data models, and automated personalization engines.
Experience- 3+ years of hands-on technical architecture, system administration, or custom development inside Salesforce Marketing Cloud (SFMC) (Automation Studio, Journey Builder technical configurations, Contact Builder, CloudPages, API integrations, or early exposure to Marketing Cloud Next / Data Cloud / AI frameworks).
- Demonstrated curiosity and practical understanding of how AI (Predictive AI, Generative AI, or Agentic AI frameworks) is transforming technical marketing execution.
- Proven track record of evaluating, adopting, and mastering new marketing platforms and technical tools throughout your career.
Key Personality Traits- Technology & AI Enthusiast: You actively follow developments in marketing technology, Customer Data Platforms (CDPs), AI-driven marketing automation, and modern data engineering practices.
- Platform Agnostic: You view tools and AI models as vehicles to solve data and communication problems, not as rigid boundaries.
- Problem Solver: You enjoy untangling complex data bugs, race conditions, integration failures, and AI logic edge-cases.
In-office cultureWe're intentional about this. We believe the best teams are built in the room together. Three anchor days - Mondays, Tuesdays, and Thursdays - create the collaboration rhythm that makes a hub office worth having.
Candidates need to be genuinely based in the location the role is posted - if that's not where you are today, we're happy to support relocation for the right person.
