An overview of this roleAs a Senior Talent Brand Manager, you'll shape how current and prospective team members understand what it means to work at GitLab. You'll bring our employer value proposition to life through talent brand strategy, recruitment marketing, and integrated campaigns across the candidate journey. You'll combine editorial judgment, performance data, cross-functional influence, and artificial intelligence tools to create clear, inclusive, and authentic candidate experiences.
What You'll Do- Lead GitLab's talent brand strategy, translating our employer value proposition and company direction into clear, differentiated candidate messaging.
- Design integrated campaigns and build scalable content systems, recruiter resources, reporting, event support, and campaign operations across careers content, social media, employer review platforms, talent communities, events, and recruiter channels, using technology and artificial intelligence tools.
- Set editorial direction and align cross-functional partners and contributors on authentic stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab, ensuring accurate, inclusive, culturally relevant, and consistent talent brand work.
- Advise Talent Acquisition and business leaders on audience strategy and campaigns that support hiring priorities, candidate pipelines, and conversion.
- Improve candidate journey touchpoints so candidates receive transparent, consistent, and relevant information throughout the hiring process.
- Use performance data, audience insights, candidate feedback, and talent market and channel trends to set priorities, evaluate results, recommend new approaches, and communicate impact.
What You'll Bring - Significant experience in talent brand, employer brand, or recruitment marketing.
- Experience developing and leading brand or recruitment marketing strategies across multiple audiences, regions, or hiring priorities.
- Strong storytelling, writing, editing, and editorial judgment across multiple channels.
- Experience leading complex campaigns with multiple stakeholders, deadlines, budgets, or external partners.
- Strong analytical judgment and experience using data, audience insights, feedback, and research to improve outcomes.
- Ability to influence senior stakeholders, create structure from ambiguity, and move between strategy and execution in an asynchronous environment.
About the teamThe Talent Brand team sits within GitLab's People Group and partners with Talent Acquisition, Marketing, Corporate Communications, Social Media, Diversity, Inclusion & Belonging, and leaders across GitLab. In this role, you'll help set the team's direction, strengthen GitLab's employer narrative and regional presence, support hiring priorities, improve candidate experiences, and use data to extend the impact of a small, focused team.
The base salary range for this role's listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
United States Salary Range
$115,200-$194,400 USD
How GitLab Supports Full-Time Employees- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
