Senior Social Media StrategistDepartment: Social Media Strategy
Employment Type: Full Time
Location: Minneapolis, MN
Compensation: $85,000 - $100,000 / year
DescriptionSocial Strategists at TSL are responsible for identifying audience, content, and conversation insights, building platform-specific and holistic social strategies, identifying social channel and behavioral trends, and ultimately creating the strategic foundation for innovative, social-first ideas. To be successful, this person must be a self-starter, have a curious mind, be skilled in collaborating with creatively minded individuals, and exhibit an understanding of building social strategies that both answer clients' business objectives and inspire inventive thinking.
Key Responsibilities- Lead development of social strategy deliverables on behalf of clients, including but not limited to: campaign strategies, activation and influencer strategies, channel strategies, content strategies, engagement strategies, audience analysis and identification, competitor analysis, social tone + voice, social content and channel audits, and social listening reports
- Showcase storytelling proficiency by developing powerful narratives that simplify complicated or unfamiliar topics in ways that are clear, human, and easy for others to understand
- Deliver insights in new, fresh ways and present strategic concepts in an engaging, captivating, and persuasive manner
- Stay up to date on social/digital platforms, conversation, and culture trends.
- Analyze data to support key insights, takeaways, and recommendations for TSL clients
- Participate in new business development, including research via social listening reports and channel/content audits, and brainstorming creative and content opportunities for prospective clients
- Provide social audience, channel, and content POVs and proactive thought leadership to clients on behalf of TSL
- Contribute to internal education and thought leadership across internal TSL teams
- Lead development of reporting on behalf of clients, including Command Centers, social listening reports, and campaign performance reports
Collaboration and Presentation Responsibilities - Work alongside multi-disciplinary TSL teams to develop social-first strategies and ideas
- Collaborate with cross-agency partners on behalf of client interests
- Present strategic thinking and outputs to clients and internal partners
People Management Responsibilities- Support Strategy team directors in ongoing strategy team education and learning initiatives
- Mentor Associate Strategists as applicable
*This job description is not designed to cover or encompass a comprehensive listing of required activities, duties, or responsibilities. Specific functions may change, or additional ones may be assigned during the course of employment
Skills, Knowledge and Expertise- 7+ years experience in a social, marketing, or communications role
- Strong communication skills - both verbal and written
- Strong planning, forecasting, analytical, and research skills
- Demonstrate ownership, original thinking and strategic leadership in your work
- Effective presentation skills
- Prior social listening experience and comfort working with social listening tools
- Prior experience in navigating a social strategy process from insight-finding to content production
- Well organized, strong time management and prioritization skills
- Able to maintain confidentiality with business relations, personnel matters, and proprietary matters
- Proficient in the Adobe Suite, Google Suite, Microsoft Suite and Slack
- Proficiency in MRI/Simmons is ideal
- Comfort working with social media analytics tools (e.g. Sprout, Sprinklr, and Khoros) and native social platform tools for reporting are ideal.
