Bachelor's degree in a related field or equivalent experience
5+ years in social media marketing or related field
Experience managing at least one direct report
Strong understanding of social media algorithms and best practices
Strategic mindset for translating brand goals into engaging content
Strong analytical skills to develop growth strategies from performance data
Highly organized and capable of multitasking under tight deadlines
Responsibilities
Develop and lead social media strategy across major platforms
Own and maintain content calendars that align with marketing goals
Oversee content creation, publishing, and optimization for voice and quality consistency
Collaborate with leadership and teams to execute integrated campaigns
Identify growth opportunities using data insights and trends
Analyze performance metrics and provide actionable weekly reports
Conceive and create original content and social franchises
Benefits
Hybrid work environment
Opportunities for professional development
Mentoring and leadership experiences
Creative freedom in content creation
Access to a collaborative work culture
Full Job Description
Job Description:
Job Summary
The Senior Social Media Editor is responsible for leading the launch, strategy, and execution of social media content to support product marketing and audience growth initiatives. This role develops and oversees platform strategy, drives engagement, and converts followers into loyal users through compelling, performance-driven content.
The position requires a strategic thinker with strong analytical skills who can translate brand objectives into effective social storytelling. The role also includes managing a direct report and collaborating cross-functionally to align social efforts with broader marketing priorities. This is a hybrid work position.
Key Responsibilities
Develop and lead social media strategy across Instagram, TikTok, Facebook, and emerging platforms
Own and maintain daily and monthly content calendars aligned with marketing goals
Oversee content creation, publishing, and optimization to ensure consistency in voice and quality
Collaborate with leadership and cross-functional teams to develop and execute campaigns
Identify growth opportunities through data insights, trends, and cultural moments
Analyze channel and campaign performance and deliver actionable weekly reporting
Conceive, pitch, and appear in original content and recurring social franchises
Drive audience growth, engagement, and brand visibility
Contribute to hands-on content creation including scripting, filming, editing, and caption writing as needed
Manage and mentor at least one direct report
Qualifications
Education: Bachelors degree in a related field or equivalent training and experience
Experience: 5+ years of experience in social media marketing or a related field
Skills & Abilities:
Experience managing at least one direct report
Strong understanding of social algorithms, trends, and best practices
Strategic mindset with ability to translate brand goals into engaging content
Strong analytical skills with ability to turn performance data into growth strategies
Highly organized with ability to multitask and meet deadlines
Collaborative, proactive self-starter
Comfortable working in fast-paced, evolving environments
Working Place:
New York, New York, United States
About Travel + Leisure Co.
Travel + Leisure Co. is a travel company that provides leisure travel services to customers around the world. The company operates through three segments: Travel + Leisure Group, Wyndham Destinations, and Panorama. The Travel + Leisure Group segment provides travel services and products to customers through various channels, including online travel agencies, travel clubs, and membership programs. The Wyndham Destinations segment provides vacation ownership and exchange services to customers. The Panorama segment provides vacation ownership and exchange services to customers in Asia and Europe. Travel + Leisure Co. is headquartered in Arlington, Virginia and has approximately 17,000 employees.
