AbbVie

Senior Salesforce Marketing Cloud Automation Specialist

AbbVie • $110K — $130K *
Florham Park, NJ 07932In-Person
Pharmaceuticals & Biotech
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Business or Marketing or equivalent experience
  • 5-8 years of experience with Salesforce Marketing Cloud and direct marketing practices
  • Demonstrated ability to independently manage multiple projects in fast-paced environments
  • Strong strategic thinking and execution skills to meet project goals
  • Exceptional communication skills for interfacing with both technical and business teams
  • Proficient in MS Excel, SQL, and HTML/CSS

Responsibilities

  • Build and execute complex brand omnichannel marketing programs
  • Ensure timely, quality implementation and QA of marketing campaigns
  • Lead and manage junior team members' daily tasks and QA their work
  • Monitor email deliverability and optimize campaign performance
  • Investigate issues, identify root causes, and recommend solutions
  • Engage in agile activities for continuous improvement and documentation
  • Collaborate with cross-functional teams to optimize marketing campaigns

Benefits

  • Comprehensive benefits package including medical, dental, and vision insurance
  • 401(k) plan eligibility
  • Paid time off including vacation, holidays, and sick days
  • Opportunity to participate in long-term incentive programs
Full Job Description
Job Description

The Senior Salesforce Marketing Cloud Automation Specialist is part of the AbbVie Digital Lab and will be responsible for playing an integral part of the team building Patient-facing 1:1 marketing programs.

Responsibilities include:
  • Build, QC and execute high complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs deliver the right message to the right person at the right time through the right channel
  • Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platform. Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness.
  • Responsible for leading and managing junior team members' day to day work and performing QA of their programs.
  • Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.
  • Identify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverability.
  • Participate in agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents per requirements of department document management policies and procedures.
  • Influence and implement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experience. Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.
  • Lead various internal / external partners to define, execute, and optimize email, direct mail, and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.
  • Provides exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to Associate Director.
  • Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide recommendation to Associate Director on how to apply at AbbVie

Key AbbVie Leadership Competencies:
  • Positive "all for one" approach to team deliverables and priorities.
  • Builds strong relationships to enable higher performance.
  • Learns, fast, grasps the "essence" and can change course quickly where indicated.
  • Raises the bar and is never satisfied with the status quo.
  • Creates a learning environment and open to suggestions.
  • Embraces the ideas of others, nurtures innovation and manages innovation to reality.


Qualifications
  • Bachelor's Degree in Business or Marketing or equivalent experience
  • 5-8 years of experience of Saleforce Marketing Cloud, Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience
  • Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals.
  • Ability to work independently without day-to-day supervision.
  • Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Demonstrates a clear aptitude for managing projects. Ability to assign priorities and meet delivery dates
  • Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively
  • Knowledge of database, email, digital, 1:1 marketing concepts and best practices
  • Inquisitive, strong analytical skills, including the ability to infer and apply learnings
  • Proficiency with MS Excel, SQL, and HTML/ CSS
  • Excellent written, verbal, and interpersonal communication skills
  • Inquisitive, strong analytical skills, including the ability to infer and apply learnings


Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
  • This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.

About AbbVie

AbbVie develops pharmaceuticals and medical devices. They provide products and services to therapeutic areas including immunology, oncology, neuroscience, eye care, virology, women's health, and gastroenterology.

AbbVie Careers

Joining AbbVie means becoming part of a global team dedicated to making a remarkable impact on patients' lives. At AbbVie, our employees are united in the pursuit of groundbreaking innovation and are committed to transforming the future of healthcare with leading-edge science.

Work You’ll Do

At AbbVie, you’ll collaborate with some of the brightest minds in the industry to solve challenging problems that have a high impact on society. Our culture fosters growth and embraces leadership and diversity training, ensuring that every team member can thrive.

Explore Job Opportunities

AbbVie offers a wide range of job opportunities and career paths, providing a platform where professionals can propel their careers forward. From research and development to marketing and sales, the potential to make a significant impact is limitless.

Internship Programs

Kickstart your career with an AbbVie internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at AbbVie are considered integral members of the team and are given tasks that are both challenging and rewarding.

Professional Growth and Development

We believe in nurturing our team's professional growth through comprehensive training programs, leadership development opportunities, and continuous learning. Our commitment to your career growth is reflected in our robust offerings that enhance your skills and knowledge.

Benefits and Culture

AbbVie is dedicated to supporting our employees' well-being both inside and outside of work. Our benefits package includes health, financial, and social benefits that are designed to support the diverse needs of our employees. Our inclusive culture encourages collaboration and innovation, fostering a workplace where all can excel.

Hiring Process

Our hiring process is designed to ensure a match that will be beneficial both for the company and for your career aspirations. From resume submission to interview, each step is an opportunity to showcase your skills and fit with the AbbVie team.

Networking and Career Advancement

At AbbVie, networking doesn’t just enhance your career; it propels it. We encourage our employees to engage internally and externally to build relationships that foster personal and professional growth.

Join Our Team

Search open positions that match your skills and interests. We are looking for passionate, curious, and innovative team players who are ready to make a difference.

Stay Connected

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Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at AbbVie.

Explore AbbVie Jobs

Whether you’re seeking to advance your career in a dynamic and empowering environment, or looking for a place where you can innovate, lead, and contribute to something bigger, AbbVie is the place for you. Join us in our mission to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow.
Learn more about AbbVie
Size
50,000 employees
Market Cap
$288.5 billion
Industry
Pharmaceuticals & Biotech
Net Income
$4.6 billion
Founded
2013
5 Year Trend
+17%
Revenue
$45.8 billion
NASDAQ
ABBV
* Ladders Estimates

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