Senior Sales Manager, Exhibits and Sponsorships

Association Management Center

• $90K — $100K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; CEM certification preferred.
  • 5+ years in sales, sponsorship, exhibit, advertising, or industry relations with proven revenue attainment.
  • Strong communication skills for writing and presenting to clients and partners.
  • Proven negotiation skills fostering long-term relationships.
  • Self-starter with capacity to manage multiple priorities independently.
  • Strong project management and analytical skills, proficient with Microsoft Office and CRM systems.
  • Ability to travel 4-6 times annually and physical ability to engage in trade shows.

Responsibilities

  • Partner with leaders to develop integrated sales strategies and performance assessments.
  • Research and secure potential new clients and attend competitive shows to expand network.
  • Contract sponsorship and exhibit revenue through various client engagement opportunities.
  • Use market research to inform sales strategy and drive growth through thought leadership and innovation.
  • Execute sales strategies to boost revenue and enhance client engagement and retention.
  • Manage relationships and serve as a resource for exhibitors' best practices and experiences.
  • Oversee all aspects of exhibit hall management and ensure compliance with industry standards.

Benefits

  • 20+ days of generous paid time off and 12 paid holidays.
  • Comprehensive medical, vision, and dental plans, plus life insurance.
  • 401(k) with financial wellness options, including FSA and HSA.
  • Professional development programs including tuition assistance.
  • Commitment to Diversity, Equity, Inclusion, and Belonging across the organization.
Full Job Description
Job Description

About the Role

The Senior Sales Manager drives revenue growth, industry partnerships, and data-driven decision-making for AMC clients. This role develops and executes strategic sales plans, secures sponsorship and exhibitor revenue, identifies new partnership opportunities, and leverages data to improve performance, efficiency, and client outcomes. The position works closely with client teams, industry partners, and internal stakeholders to deliver revenue-generating programs.

Responsibilities:

Sales & Revenue Growth
  • Partner with Executive Directors and client teams to develop integrated sales strategy, plan and performance assessments.
  • Conduct research to determine new prospects and attend competitive shows to foster connection and build pipeline
  • Secure and contract sponsorship, exhibit, advertising and partnership revenue through conferences and year-round engagement opportunities.
  • Analyze historical performance, market research, and industry trends to inform strategy and foster innovation and growth through thought leadership, sponsorship, advertising, and year-round engagement opportunities.

Sales, Marketing & Industry Partner Fulfillment
  • Execute sales strategies that increase revenue, exhibitor/sponsor return on investment, retention, and member engagement.
  • Develop and manage sales and marketing materials, campaigns, LOA's and communications.
  • Manage the relationship with the general service contractor and take ownership of the exhibit hall from floor plan design, to space management, communication and on-site management.
  • Build and maintain strong industry partner relationships and serve as a resource for exhibitors' best practices, education, experience, and retention.

Budget, Operations & Fulfillment Oversight
  • Create and manage revenue and expense budgets for conferences, Industry Relations Councils, virtual programs, and other assigned sales initiatives.
  • Monitor sales performance, recommend adjustments, and communicate progress and results to clients and AMC leadership.
  • Develop project plans with operations staff and cross-functional teams to clarify timelines, responsibilities, deliverables, and client expectations.
  • Oversee exhibit hall management, sponsorship and advertising fulfillment, IRC program delivery, vendor relationships, and compliance with applicable industry and accreditation requirements.

Process Improvement, Data & Team Leadership
  • Work collaboratively to foster and support improvements to Industry Relations processes, data management, reporting, and team workflows to increase consistency and efficiency.
  • Provide direction and support to direct reports and Operations Coordinators assigned to client work, ensuring clarity, accountability, and effective execution.
  • Mentor colleagues, collaborate across AMC, and model operational excellence, professionalism, accountability, and teamwork.


Experience and Skills
Requirements:
  • Bachelor's degree.
  • CEM certification preferred.
  • Minimum of 5 years of direct sales, sponsorship, exhibit, advertising, or industry relations experience, with a proven record of achieving revenue goals and developing new client or partner relationships.
  • Strong professional communication skills, including the ability to prepare clear written materials, deliver client-ready presentations, and represent AMC and client organizations effectively with industry partners.
  • Demonstrated negotiation skills with the ability to advocate for client and organizational goals while building productive, long-term relationships.
  • Self-starter with the ability to manage multiple priorities, take initiative, solve problems, and follow through independently in a fast-paced environment.
  • Strong project management, budgeting, analytical, and relationship management skills.
  • Proficiency with Microsoft Office Suite, AI, CRM (Salesforce preferable), Adobe Acrobat, floor plan management software.
  • Ability to travel 4-6 times per year, by all modes of transportation including car, plane and train.
  • Physical: This role involves extended computer use, including typing, data review, and virtual communication. Ability to travel as needed, stand and walk during trade shows and events, and occasionally lift and carry materials weighing up to 30 pounds. AMC provides reasonable accommodations to support employees in performing the essential functions of the role.

Why You'll Love It Here:

AMC was founded on the core values of Integrity, Accountability, Collaboration, Excellence, and Innovation. Employees will enjoy being part of a team that embraces a high-performance culture and fosters accountability, personal growth and client success.

Our wide range of benefit offerings include:
  • Generous paid time off (20+ days!)
  • 12 paid holidays
  • Medical, vision and dental options, along with life insurance and an Employee Assistance Program.
  • Financial wellness benefits including 401(k), FSA & HSA, employer-paid life and AD&D insurance; paid leave & disability programs.
  • Professional development, tuition & certification assistance; internal advancement opportunities.
  • Commitment to Diversity, Equity, Inclusion and Belonging.

Compensation:
  • $90-$100K annually. Within this range, individual pay is determined by relevant factors, including job-related skills, experience, market data, work location, and education or training.

Location:
  • This is a hybrid role based in Schaumburg, IL. Employees within 50 miles are expected onsite approximately one day per month, with occasional additional visits as needed. Candidates residing more than 50 miles away may be considered for remote work, depending on business needs and location eligibility.
  • Applicants must be based in the U.S. and authorized to work full time now and in the future. AMC is unable to sponsor employment authorization.

Disclaimer The statements above are intended to describe the general nature and level of work performed in this role. They are not intended to be an exhaustive list of all required responsibilities, duties, or skills.

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