Senior Regional Marketing Manager - New England
Location: New England Region
Salary: $90,000-$115,000
Travel: 10-20% within the New England region
About the Role
Sila Services is looking for an experienced Senior Regional Marketing Manager to lead marketing strategy and execution for our New England businesses.
This role requires marketing experience within the residential home services industry, specifically HVAC, Plumbing, Electrical or a closely related in-home service business, as well as hands-on experience using ServiceTitan.
You'll partner closely with our Regional VP, General Managers and Marketing team to build and execute marketing plans across multiple HVAC, Plumbing and Electrical brands throughout New England.
This is a hands-on role for someone who understands how marketing works in the home services world. You know how to generate calls and leads, understand seasonality, evaluate marketing spend, track conversion and ROAS, and adjust quickly when a location or campaign isn't performing.
What You'll Do
Own the development and execution of marketing plans for multiple brands across the New England region
Partner closely with General Managers and the Regional VP to understand each business, local market and growth goals
Manage regional and brand-level marketing budgets and make sure dollars are being invested where they will have the greatest impact
Develop and execute lead-generation strategies across digital and traditional marketing channels
Manage campaigns across SEO/SEM, websites, social media, email, radio, TV, print, outdoor and other local channels
Use ServiceTitan and other reporting tools to monitor lead generation, booked calls, conversion, revenue and overall marketing performance
Track marketing performance and ROAS and make recommendations based on the data
Identify underperforming campaigns quickly and shift dollars toward stronger-performing channels and opportunities
Lead monthly and quarterly marketing KPI and scorecard reviews with business and marketing leadership
Identify trends, gaps and opportunities across individual businesses and the overall region
Develop marketing strategies to support underperforming locations, including digital campaigns, outbound calling, promotions, offers and pricing initiatives
Take ownership of strategic initiatives such as memberships, cross-selling, customer retention and other growth opportunities
Lead and support regional Marketing Manager(s)
Manage and partner with outside marketing agencies
Help newly acquired businesses transition into Sila's regional marketing structure and best practices
Partner with the broader Marketing team on website content, social media, advertising, creative, offers, messaging and lead-nurturing strategies
Travel to New England businesses approximately 10-20% of the time
What You Must Have
5+ years of marketing experience with a strong focus on lead generation and measurable revenue growth
Marketing experience within the residential home services industry, including HVAC, Plumbing, Electrical or a closely related in-home services business
Hands-on ServiceTitan experience
Strong understanding of how marketing drives calls, booked appointments, leads and revenue within a home services business
Experience managing marketing budgets and measuring performance and ROAS
Experience across both digital and traditional marketing channels
Strong analytical skills and the ability to turn data into clear recommendations and action
Experience working directly with General Managers, operations leaders or other business leaders
Ability to manage multiple brands, markets, priorities and deadlines at the same time
Strong project management and organizational skills
Excellent communication and presentation skills
Ability to work independently and move quickly in a fast-paced, high-growth environment
Bachelor's degree in Marketing, Business, Communications or a related field
Before You Apply
This is not a general marketing position. We are specifically looking for someone who has worked in marketing within the home services industry and understands the connection between marketing activity, inbound leads, booked calls, conversion and revenue.
ServiceTitan experience is required for this position.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
