Reporting to the Employer Brand & Recruitment Marketing Manager and indirectly to the Sr. Manager, TA Operations, the Senior Recruitment Marketing Specialist serves as the day-to-day owner of VCA's recruitment marketing engine, translating talent priorities and employer brand strategy into measurable programs across the candidate journey.
The
Senior Recruitment Marketing Specialist owns the execution, optimization, and measurement of multi-channel recruitment marketing initiatives that improve lead quality, candidate conversion, campaign performance, and the overall talent funnel. Working closely with Talent Acquisition and other partners, the Senior Recruitment Marketing Specialist manages paid and organic campaigns, CRM activation, recruitment marketing platforms, content, and performance reporting. The role turns data into actionable recommendations and clear presentation decks for stakeholders and leadership.
Essential Responsibility/Task- Own the execution and ongoing optimization of multi-channel recruitment marketing initiatives that improve lead quality, candidate conversion, campaign performance, and the overall talent funnel, translating talent priorities and employer brand strategy into measurable programs.
- Own recruitment marketing measurement across the candidate funnel, including job seekers, job views, apply clicks, applications, lead quality, conversion rates, channel performance, cost efficiency, and ROI.
- Build and present recurring reports and presentation decks, identify trends, and translate results into recommendations that improve campaign performance and inform marketing investment decisions.
- Partner with Talent Acquisition Partners to support field teams through meetings, events, and one-on-one consultations; understand local hiring needs, recommend recruitment marketing solutions, and coordinate activation against agreed priorities.
- Own CRM campaign strategy and optimization, including audience segmentation, talent community communications, nurture journeys, and conversion strategies.
- Create and manage development of recruitment marketing content and campaign assets across social media, email/CRM, the career site, and other candidate-facing channels.
- Manage and optimize recruitment marketing platforms and digital candidate touchpoints, including career site content, landing pages, the CMS, and related tools.
- Develop and maintain recruiter and hiring leader enablement materials, including toolkits, campaign assets, and event and recruiting collateral.
Education/Experience- Bachelor's degree / Marketing, Communications, Advertising, or a related field
- 5+ years of experience in recruitment marketing, digital marketing, employer brand, performance marketing, or a related field
- Experience owning multi-channel talent attraction campaigns and reporting on measurable outcome
- Experience with CRM and CMS platforms; proficiency in AI, PowerPoint and Excel or equivalent Google Workspace tools; comfort working with digital advertising, social media, and analytics platforms
- Experience with Phenom, Google Analytics, social scheduling tools, Canva, SharePoint, data visualization tools, or similar platforms
- Language proficiency - English
- Strong writing, data analysis, presentation development, and project management skills
- Experience in healthcare, veterinary, or multi-location organizations
*All degrees will be deemed "or equivalent combination of education and experience" unless absolutely required to do the job (i.e., DVM degree for Veterinarian, Law degree for Attorney, etc.).
Preferred Skills & Qualifications:- Proven ability to translate recruitment priorities into campaign plans and independently manage work from execution through measurement
- Demonstrated experience independently executing and optimizing multi-channel recruitment or performance marketing campaigns against measurable KPIs
- Strong analytical and data storytelling skills, with experience defining and tracking marketing KPIs, evaluating funnel performance and ROI, and building clear reports and presentation decks for stakeholders and leadership
- Hands-on CRM experience with audience segmentation, lead nurturing, automated journeys, and conversion optimization
- Strong content development and project management skills across email, social media, web, and campaign channels
- Experience managing marketing platforms, external vendors, and multiple cross-functional priorities
Core Competencies:- Drives results
- Instills trust
- Nimble learning
- Courage
- Communicates effectively
- Collaborates
Working Conditions:- Ability to work remotely utilizing technology platforms like Microsoft Teams
- The physical demands and work environment characteristics described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 10-20% travel is required for this position.
Additional Information: Compensation is negotiable based on education, experience, and other relevant credentials. The US base salary range for this full-time position is $104,880 - $131,100.
Our salary ranges are determined by role, level, and location. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only.
If you are a current associate, you need to apply through our internal career site. Please log into Workday and click on the Jobs Hub app or search for Browse Jobs.Benefits: We offer competitive compensation along with a comprehensive benefits package, including medical, dental, vision and paid vacation/sick days, 401(k), generous employee pet discounts and more!
The information in this position description indicates the general nature and level of work to be performed. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this job. Management reserves the right to revise the job description or require that other tasks be performed when the circumstances of the job change (for example, emergencies, change in personnel, workload, or technical development).
