THE ROLEYou'll be the strategic architect behind why customers choose Probook, building the positioning and narrative that scales from a first cold outbound email to a multi-year enterprise renewal.
This role is for marketers who want to see their work directly shape competitive outcomes. Positioning clarity is the leading predictor of win rate in complex, multi-stakeholder deals. Your narrative and enablement directly determine how Sales performs in the room.
WHAT YOU'LL DOPositioning & Messaging- Own Probook's messaging architecture from company narrative to product, persona, and vertical levels.
- Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers.
- Ensure consistency across sales conversations, content, and market-facing communications.
- Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing.
- Drive pricing and packaging.
Sales Enablement- Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity.
- Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling.
- Partner closely with Sales leadership to align on priorities and continuously improve what's used in the field.
- Drive adoption through training, onboarding, and tight feedback loops.
Competitive Intelligence- Own Probook's competitive strategy, tracking positioning, product evolution, and win/loss dynamics.
- Translate insights into clear, actionable guidance for Sales and updates to positioning.
- Stay ahead of category shifts across home services software, AI-enabled operations, and dispatch technology.
Vertical & Segment GTM- Own go-to-market strategy for key segments: independent owners and PE-backed roll-ups.
- Build complete vertical narratives including buyer, problem, solution, proof points, and differentiation.
- Ensure vertical strategies are activated consistently across campaigns, content, and sales motions.
Product Launch & GTM Execution- Own GTM for product launches and major releases from positioning through market activation.
- Partner with Engineering to ensure commercial readiness, including packaging, pricing input, and sales readiness.
- Define success metrics and feed learnings back into future launches and product strategy.
WHO YOU ARECraft & Experience- Background in vertical SaaS, ideally in a technical product environment.
- Experience with enterprise sales motions and how positioning shifts as deal size grows.
- A track record of partnering directly with founders and product leaders.
- A strong design eye - you care about how positioning and enablement materials look and feel, not just what they say.
Operator Mindset- You're energized by moving win rates and deal velocity, not just shipping campaigns.
- You thrive in ambiguity and love translating complex product capability into simple, credible language.
- High agency: you make the story happen rather than waiting for a brief.
Judgment & Communication- Exceptional written and verbal communication.
- Strong business acumen: comfortable discussing competitive dynamics, deal strategy, and category positioning.
- You know when to lead independently, when to collaborate, and when to escalate.
REQUIREMENTS- 8+ years in product marketing, ideally in B2B or vertical SaaS.
- Experience partnering directly with founders or executive leadership on positioning and narrative.
- NYC-based and excited about in-office collaboration in a high-intensity environment.
- Willing to travel for customer and prospect onsite visits at least once a month.
- Authorized to work in the United States.
Compensation & Benefits- Equity: Meaningful early-stage equity.
- Salary: $175,000 - $200,000 (OTE)
- Health: Comprehensive medical, dental, and vision.
- Perks: $500 monthly Ramp card for commuting, meals, gym, etc. (plus $25 in nightly meal delivery credit) and really good office snacks.
- Access: Direct access to world-class investors and advisors.
