5+ years of B2B product marketing experience, preferably in AI or SaaS for legal buyers.
Proven track record of managing a persona or segment from start to finish, including pipeline and adoption.
Strong strategic thinker with excellent writing skills for creating impactful materials.
Deep understanding of the legal buyer's priorities and challenges, especially for General Counsel.
Ability to collaborate effectively across multiple departments including Engineering, Product, and Sales.
Comfortable analyzing data to derive actionable insights from tools like Gong and Salesforce.
Adaptable and able to thrive in fast-paced, ambiguous environments.
Responsibilities
Become the expert on the legal buyer's needs and how they perceive value.
Monitor the competitive landscape and develop clear positioning strategies.
Influence product development and go-to-market strategies based on market insights.
Craft and maintain compelling messaging for the Legal persona across various platforms.
Lead product launches tailored to the Legal segment, ensuring stakeholder alignment.
Collaborate with Revenue Marketing to create targeted campaigns for legal buyers.
Equip sales teams with effective tools and resources to engage legal clients.
Benefits
100% health coverage for employees and 75% for dependents with buy-up options.
Generous leave policies, including gender-neutral parental and compassionate leave.
Support for family planning through Maven.
Flexible paid time off policy.
Monthly stipends for wellbeing and hybrid work.
Mental health resources including therapy and coaching.
Pre-tax commuter benefits for US employees.
401(k) plan with employer match for US employees.
Regular team events for connection and engagement.
Opportunity to contribute to building a desirable workplace culture.
Full Job Description
About the Role
We're looking for a Senior Product Marketing Manager to own the Legal persona end to end- taking on a general manager mindset for this segment of Ironclad's business.
You'll own the full arc: understanding what legal teams need, shaping how Ironclad builds for them, and driving the pipeline, adoption, and revenue that proves it's working. You'll be the internal voice of the legal buyer and the external champion of Ironclad's value to that buyer.
What You'll Own
Market & Competitive Intelligence
Be the definitive expert on the legal buyer - their priorities, pain points, buying process, and how they talk about value.
Track the competitive landscape and translate it into sharp, usable positioning.
Surface insights from customers, prospects, analysts, and the market to influence the product roadmap and GTM strategy.
Positioning & Messaging
Define and maintain Ironclad's narrative for the Legal persona - from GC to Legal ops.
Build messaging that holds up in a board room, a sales call, and a campaign - clearly differentiated, evidence-backed, and free of buzzwords.
Partner with engineering, product, and design teams to ensure that what we build and what we say are tightly aligned.
Launches
Lead select product launches relevant to the Legal persona - strategy, messaging, assets, and field readiness.
Own the launch narrative and ensure every stakeholder can tell the story confidently.
Campaigns & Demand Generation
Partner with Revenue Marketing to design and execute campaigns targeting legal buyers at every stage of the funnel.
Develop campaign themes, content strategy, and proof points that convert awareness into pipeline.
Sales Plays & Enablement
Own the priority sales plays for the Legal segment
Ensure field-readiness is measurable, not just assumed.
Adoption & Expansion
Partner with CS and Product to drive adoption of Legal-focused AI capabilities post-sale.
Identify expansion signals and build the plays that turn satisfied users into expanded accounts.
What We're Looking For
5+ years of B2B product marketing experience, ideally at an AI or SaaS company serving legal buyers.
Proven ability to own a persona or segment end to end - not just launches, but pipeline, adoption, and business outcomes.
Sharp strategic thinker who can also write a killer one-pager and prep a seller for a tough competitive call.
Fluency in the legal buyer's world - what a GC cares about, how legal ops thinks about ROI, why deals stall.
Strong cross-functional instincts: knows when to lead, when to align, and how to get things done across Engineering, Product, Design,, Sales, Customer support, and Marketing.
Comfortable working with data - can pull insights from Gong, Salesforce, or a win/loss interview and turn them into clear recommendations.
Thrives in ambiguity; moves fast without waiting for perfect information.
Base Salary Range: $155,000.00 - $195,000.00 + offers bonus
The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclad's competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development.
US Full-Time Employee Benefits at Ironclad:
100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
Market-leading leave policies, including gender-neutral parental leave and compassionate leave
Family forming support through Maven for you and your partner
Paid time off - take the time you need, when you need it
Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
Mental health support through Modern Health, including therapy, coaching, and digital tools
Pre-tax commuter benefits (US Employees)
401(k) plan with Fidelity with employer match (US Employees)
Regular team events to connect, recharge, and have fun
And most importantly: the opportunity to help build the company you want to work at
**UK Employee-specific benefits are included on our UK job postings
About Ironclad
Ironclad is a legal technology company that provides a contract management platform. The platform helps legal teams manage contracts more efficiently and effectively. Ironclad's products include contract workflow, contract analytics, and contract collaboration. The company was founded in 2014 and is headquartered in San Francisco, California.
