Apple

Senior Product Marketing Manager - GTM Lead, Education

Apple • $150K — $180K *
Education, Government & Non-Profit
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years of experience in global go-to-market strategy development and execution, preferably in technology
  • Strong cross-functional collaboration and alignment skills
  • Proficient in data interpretation and analytics for campaign strategy
  • Advanced skills in presentation, communication, and visual storytelling
  • Experienced in managing complex projects and executive-level stakeholders
  • Ability to adapt to fast-paced environments with shifting priorities
  • BS/BA in Marketing, Business, Communications, or related field

Responsibilities

  • Define and lead end-to-end go-to-market strategies for educational institutions
  • Coordinate high-impact campaigns and strategic activations across global education sectors
  • Ensure unified marketing efforts align with broader company goals
  • Measure and communicate the effectiveness of GTM initiatives
  • Collaborate with diverse teams to drive shared visibility and alignment

Benefits

  • Opportunity to shape marketing strategies in a leading tech company
  • Work within a dynamic environment focused on innovation and education
  • Access to a network of diverse global teams and expertise
  • Professional development opportunities within a world-class organization
  • Potential for impact on global educational initiatives and communities
Full Job Description
Description

Apple is seeking a strategic, visionary, and results-driven Senior Product Marketing Manager to define, develop, and lead comprehensive cross-functional, end-to-end go-to-market (GTM) efforts across K-12 and Higher Education institutions, government, educators, college students, and families. This critical role is responsible for unifying marketing efforts - including high-impact events, campaigns, and strategic go-to-market activations - across the worldwide education organization, ensuring initiatives are well-coordinated, visible, measured, understood, and aligned with broader company goals.

Minimum Qualifications

12+ years of experience leading end-to-end go-to-market strategy development and execution across global markets, multiple channels and categories, event execution, or experiential marketing - preferably within the technology sector.

Strong ability to work cross-functionally across a diverse set of worldwide teams and functions, driving alignment and shared visibility in highly ambiguous situations while independently identifying creative and innovative solutions.

Experience interpreting data and key analytics to define strategy and measure the impact of GTM campaigns and activities.

Advanced executive-level presentation, communication, visual storytelling, organizational, and project management skills, with sharp attention to detail.

Proven track record of managing complex projects, timelines, and vendor relationships involving executive-level stakeholders, while maintaining high quality, brand consistency, and a relentless focus on the customer experience.

Comfort working in a fast-paced environment with shifting priorities, multiple stakeholders, and varying levels of ambiguity.

BS/BA in Marketing, Business, Communications, or related field.

Preferred Qualifications

Deep curiosity in understanding customers and what drives them.

Genuine passion for education and reaching global audiences.

Familiarity with Apple's ecosystem and its use in educational environments around the world.

Deep understanding of education audiences and buyer journeys, along with the nuances of K-12 and Higher Education markets, including government.

Proficient in developing Keynote presentations for executive communication and storytelling.

8+ years of experience with an MBA or advanced degree or 5+ years with a PhD in Marketing, Business, or Communications.

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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