Your Impact: We're looking for a
Senior Product Marketing Manager with a strong communications background to drive market adoption of our 3D printers, and related accessories and materials. You will work on our core SLA technology and products, and manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. Product Marketers at Formlabs are expected to be the closest to our products and our customers - sitting between the Product and Marketing teams, with a talent for attention-grabbing copywriting.
Product Marketing at Formlabs is a pivotal team, where you will work with product management, design, engineering, manufacturing, web, and content to get things done. This is a fast-paced environment, where we launch new materials to market every few months, with large hardware announcements every couple of years.
If you're passionate about reinforcing product messaging across everything we do in sales, services and marketing, we want you to join our team as a
Senior Product Marketing Manager.
What You'll Do: - Be the "quarterback" of our launches of our new hardware, software, and materials products
- Nurture existing products by executing changes in marketing and positioning
- Connect market and technology trends with Formlabs' products to build product positioning and messaging for verticals, buyer personas, and use cases
- Regularly track, and assess competitors, and adjust Formlabs' product marketing accordingly as industry situation changes
- Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
- Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
- Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
- Develop deep expertise in our 3D printing technologies, materials, and portfolio
About You:- 5-10 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
- Detail-oriented with a track record of excellence in project management
- Passionate about technology and interested in 3D printing
- Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
- Conducted independent primary and 5-secondary market research to understand trends and analyze competitive landscapes
- Proven ability to work independently and cross-functionally to complete projects
- Tactfully manage by influence with leaders across the organization
- High level of initiative and strong business judgment; comfortable solving strategic problems in real time
- Ability to think holistically, and contribute business value outside of your core lane
Bonus Skills:- Technical writing
- Business degree or Technical degree preferred
- Related industry experience
Our Benefits & Perks:- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- 401K matching and access to financial advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan \- Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- And of course\... unlimited 3D prints
CompensationWe are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.
At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.
The annual base pay range for this role is:
$115,000-$145,000 USD
