Aircall

Senior Product Marketing Manager

Aircall$140K — $165K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in tech or startup environment, with at least 3 years in Product Marketing
  • Fluency in AI application and workflows, with the ability to demonstrate knowledge in practical scenarios
  • Strong project management skills with a successful track record of cross-functional collaboration
  • Data-driven approach with the capability to set and assess measurable objectives
  • Proactive communicator, adept at stakeholder management with minimal guidance
  • Skilled storyteller capable of adapting messages for diverse audiences
  • Experience with HubSpot preferred; familiarity with channel partnerships a plus

Responsibilities

  • Own product positioning and messaging aligned with overall company narrative
  • Engage directly with customers to refine messaging and inform product roadmap
  • Lead go-to-market strategies for new features with comprehensive launch plans
  • Develop and update battlecards for GTM teams to access competitive data
  • Design activation strategies to drive product engagement through various channels
  • Collaborate with integration and ecosystem teams to emphasize joint solution value
  • Align with various teams, including product and leadership, to prioritize and achieve results
  • Monitor initiative effectiveness, using data analysis to report progress to leadership

Benefits

  • Key growth phase offering significant opportunities for impact
  • Work-life balance valued as part of the company culture
  • Entrepreneurial environment fostering rapid learning and collaboration
  • Diverse workforce with 45+ nationalities promoting a cosmopolitan mindset
  • Attractive salary package complemented by comprehensive benefits
Full Job Description
About the Role

Aircall is looking for a Senior Product Marketing Manager to join our team of customer-centric and collaborative PMMs. In this role, you will own positioning, messaging, and go-to-market strategy & execution for one of Aircall's AI product lines, with a focus on our growing partner ecosystem. You will turn the roadmap into value that resonates with prospects & customers and arm Sales and Customer Success with the enablement material they need to win.

Product Marketing sits at the intersection of Product, Marketing, and GTM. You will be a key member of a global, cross-functional team based across the US and Europe. This is a high-visibility role: you will work with Aircall's leadership team and have a real impact on the business.

Your work here will directly shape how 22,000+ companies understand what Aircall's AI can do for them. You will have the ownership and the trust to move fast in doing it.
Where you'll work

This role is based in our New York, NY office. We work hybrid, two days a week in office.
Key Responsibilities
  • Own positioning and messaging for your product area, and make sure it ladders up to Aircall's overarching narrative, including verticalized messaging for key industries and segments.
  • Talk directly to customers and use those conversations, plus market research, to sharpen messaging and inform the roadmap.
  • Lead go-to-market for new feature releases: launch plans, enablement content, and the assets that carry your message (web copy, sales decks, case studies).
  • Build and maintain battlecards so GTM teams always have the latest competitive info.
  • Own the activation and engagement strategy for your product area, driving adoption through campaigns, in-app messaging, and lifecycle programs.
  • Partner with our integrations and ecosystem teams where relevant. Help articulate the value of joint solutions across our partner ecosystem.
  • Partner with product, marketing, enablement, data, and leadership to align on priorities and drive results.
  • Monitor the effectiveness of your initiatives. Use data to optimize strategy and report progress to leadership on a regular cadence.
Qualifications
  • 5+ years of relevant work experience in tech or at a startup, including at least 3 years in Product Marketing.
  • AI fluency: you build repeatable AI workflows, not one-off prompts, and know when to trust, challenge, or override the output. Your bar is better work, not more AI activity, and we'll ask you to prove it: as part of our interview, you'll solve a real business problem live, using AI tools of your choice, in a screen-shared session.
  • Strong project management skills and a proven ability to work cross-functionally to achieve business goals.
  • A data-driven mindset and the ability to set measurable objectives.
  • A proactive communicator who takes initiative and manages projects with stakeholders across seniority levels, with little guidance.
  • An excellent storyteller who tailors messages to the audience.
  • Experience using HubSpot for emails is a plus.
  • Exposure to integrations, channel partnerships, or app ecosystem GTM is a plus.
  • A globally-minded person who works well with a diverse group of international colleagues.
  • A plus if you speak Spanish or German.


Base salary range:

$140,000-$165,000 USD

Why join us?

Key moment to join Aircall in terms of growth and opportunities

Our people matter, work-life balance is important at Aircall

Fast-learning environment, entrepreneurial and strong team spirit

45+ Nationalities: cosmopolite & multi-cultural mindset

Competitive salary package & benefits

About Aircall

Aircall is a cloud-based phone system and call center software that helps businesses manage their customer support and sales calls. The company's software allows users to make and receive calls from anywhere in the world, using a computer or mobile device. Aircall's software also includes features such as call routing, call recording, and analytics, which help businesses improve their customer service and sales performance. The company was founded in 2014 and is headquartered in New York City.
Learn more about Aircall
Size
500 employees
Industry
Founded
2014

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