Senior Product Marketing ManagerConfidential Client • New York City (On-Site) • Full-Time
The RoleThis hire will be the strategic architect behind why customers choose our client - owning positioning and narrative from the first cold outbound email through multi-year enterprise renewals. Positioning clarity is the leading predictor of win rate in the company's complex, multi-stakeholder deals, so this person's narrative and enablement work directly shapes how the sales team performs in the room.
The role will enable both marketing and sales, translate fluently with a technical engineering team, drive alignment on the ideal customer profile across the organization, and bring an enterprise, outcomes-oriented lens to everything the company puts in front of buyers. Over time, there is an opportunity to build and lead a team, including design resources.
Key Responsibilities- Positioning & Messaging
- Own the company's messaging architecture from corporate narrative down to product, persona, and vertical levels.
- Translate technical differentiation into clear, buyer-facing value for enterprise customers, keeping it consistent across sales conversations, content, and market-facing communications.
- Define ICPs, personas, and jobs-to-be-done that are genuinely actionable for Sales and Marketing.
- Drive pricing and packaging.
Sales & Marketing Enablement- Own enablement strategy and output with a clear focus on improving win rates and deal velocity - spanning acquisition through post-sales kickoffs.
- Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling.
- Partner closely with sales leadership and drive adoption through training, onboarding, and tight feedback loops.
Competitive Intelligence & Customer Research- Own competitive strategy - tracking competitor positioning, product evolution, and win/loss dynamics - and translate insights into actionable guidance for Sales.
- Run customer interviews to ground positioning in real buyer language and outcomes.
- Stay ahead of category shifts across the company's software category and adjacent AI-enabled operations technology.
Segment Go-to-Market- Own go-to-market strategy for the company's key customer segments, from independent operators to private-equity-backed platforms.
- Build complete segment narratives - buyer, problem, solution, proof points, differentiation - and activate them consistently across campaigns, content, and sales motions.
Product Launch & GTM Execution- Own GTM for product launches and major releases, from positioning through market activation.
- Partner with Engineering on commercial readiness - packaging, pricing input, and sales readiness.
- Define success metrics and feed learnings back into future launches and product strategy.
Candidate ProfileThe right person brings:- 8+ years in product marketing, ideally in B2B or vertical SaaS.
- Experience with enterprise sales motions and a feel for how positioning shifts as deal size grows.
- A track record of partnering directly with founders and product leaders on positioning and narrative.
- A strong design eye and a real opinion on design - someone who cares how positioning and enablement materials look and feel.
- Exceptional written and verbal communication, plus strong business acumen on competitive dynamics, deal strategy, and category positioning.
- The ability to communicate and translate fluently with a technical engineering team.
- A background in vertical SaaS within a technical product environment.
- An NYC base (or willingness to be on-site full time), enthusiasm for in-office collaboration in a high-intensity environment, willingness to travel for customer and prospect onsites at least monthly, and authorization to work in the U.S.
Nice to Have- Familiarity with field operations, dispatch, logistics, or other service-industry technology.
- Compensation & Benefits
- Competitive base salary plus target bonus and meaningful early-stage equity.
- Comprehensive medical, dental, and vision coverage, along with monthly lifestyle and meal benefits.
