About the roleAs a Senior Product Manager for Elevate, you will lead revenue-generating media and advertising products across three areas: audience targeting, media reporting and measurement. You will define how advertisers reach Zillow's unique, high-intent audience onsite and offsite, how they buy that media through all media channels, and how they prove the results. You will lead complex product strategy and roadmap execution, balancing advertiser and consumer needs, business goals and technical feasibility, while partnering closely with engineering, design, data science, sales and ad operations.
- Define and evolve the product vision, strategy and success metrics for Elevate's media and ad products, tied to revenue, advertiser outcomes and consumer experience.
- Build audience targeting capabilities that package Zillow's first-party data into privacy-safe segments advertisers can activate onsite and offsite, including through SSP and DSP integrations.
- Build media reporting and measurement products (campaign reporting, attribution, incrementality and lift) that show advertisers the value of their spend and help the Sales team grow and renew budgets.
- Lead end-to-end ideation, evaluation, execution and iteration of onsite and offsite ad products and formats, from discovery and requirements through launch and optimization.
- Shape Elevate's programmatic media strategy across the buy and sell side, including supply packaging, deal structures (PMP, programmatic guaranteed, open auction) and partner integrations.
- Quantify and prioritize opportunities by revenue impact to build and maintain a product roadmap, making clear trade-offs with engineering, design and data partners.
- Analyze product performance, experiment results and advertiser feedback to find opportunities and make data-driven recommendations.
- Influence other Zillow product teams' roadmaps to run ad tests, add inventory and improve the core ad experience without hurting the consumer experience.
- Coordinate sales, ad operations, marketing, finance and legal for launches, so new capabilities are ready to sell and adopt.
- Serve as Zillow's expert on ad tech trends, present ad performance insights to senior leadership, and communicate plans, status and outcomes to partners.
- Mentor other product managers on discovery, prioritization and execution.
This role has been categorized as a Remote position. "Remote" employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.
In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $151,700.00 - $242,300.00 annually. This base pay range is specific to these locations and may not be applicable to other locations.In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $144,100.00 - $230,300.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.
In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.
Who you are- Bachelor's degree in Computer Science, Engineering, Business Administration, Finance, Marketing or a related field, or an equivalent combination of education and experience.
- 5+ years of end-to-end product management experience for technology or software products, including significant time in ad tech, media or advertising products.
- Hands-on experience building, integrating or managing ad products in at least one of: audience targeting and data activation, media measurement and reporting, or ad formats and placements.
- Strong understanding of the ad tech stack on both the supply and demand side, and of industry standards.
- Experience with programmatic platforms such as The Trade Desk, DV360, Amazon DSP, Magnite, PubMatic and/or Criteo, and knowledge of deal structures.
- Proven track record of using data and experimentation to set success metrics, improve ad performance and balance advertiser value, consumer experience, technical constraints and revenue.
- Familiarity with clean rooms, identity solutions and privacy regulations that govern audience data.
- Experience working with engineering, design and data science teams to deliver scalable, high-quality products in an agile environment.
- Excellent written communication, including high-quality product briefs and leadership presentations.
- Strong collaboration and influence skills across sales, operations and product teams, with the ability to resolve competing priorities.
Bonus points- Ad buying and/or media product experience.
- Experience building media businesses that monetize first-party audiences both onsite and offsite.
- Experience with offsite channels such as social (Meta, TikTok, Pinterest, LinkedIn), CTV, and online video (OLV).
- Experience with measurement methods such as multi-touch attribution, incrementality testing and brand lift.
