This posting will be open until November 30, 2026. Applications received after this date may not be considered.The Senior Product Manager, Rentals SEO is responsible for growing organic search traffic across Redfin Rentals, Rent.com and Apartment Guide. You'll identify, prioritize, and deliver SEO opportunities across all three properties, working closely with engineering, product counterparts, analytics, marketing, and other partners to improve organic search performance and take market share from competitors.
This is an individual contributor role, reporting to the Senior Director, Product - SEO.
About the role - Set and deliver the SEO product strategy and roadmap across Redfin Rentals, Rent.com and Apartment Guide, prioritizing opportunities to grow traffic, rankings and market share.
- Translate opportunities into clear requirements for engineering, and partner with them from discovery through measurement.
- Maintain the SEO backlog for each site, balancing impact, effort and business priorities.
- Define success metrics forecast, and own performance reporting (traffic, rankings, competitive standing, project impact etc) for your properties, with regular updates to stakeholders on progress, risks and investment needs.
- Drive SEO initiatives beyond on-site product work, including internal linking and digital PR.
- Partner with Analytics and Data Engineering to improve reporting and opportunity sizing.
- Monitor competitors and the search landscape to spot where the properties can gain or defend share.
Who You Are- Passionate about Redfin's mission.
- 5+ years of technical and product-led SEO expertise, including hands-on use of rank tracking (e.g. Nozzle), SEO platforms (e.g. Semrush, Ahrefs), and AI search visibility tools (e.g. Profound).
- Strong data fluency - comfortable writing SQL (by hand or LLM) independently to investigate performance and surface opportunities.
- Proven experience translating product/SEO requirements into engineering-ready stories and acceptance criteria.
- Strong stakeholder management, including with senior and executive leaders, and the ability to manage multiple workstreams across product, engineering, analytics and marketing.
- Experience managing SEO across large-scale consumer sites or marketplaces, ideally in rentals, real estate, or another inventory-driven business.
Nice to Have
- Experience using Claude (or similar) to automate analysis, reporting or documentation;
- Python proficiency for data analysis/visualization.
- Experience leading SEO strategy and execution across multiple brands at once.
What you'll get Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
