The Senior Product Manager Omnichannel Solutions leads the implementation, scaling, and ongoing delivery of core omnichannel marketing initiatives. This role connects digital, media, CRM, web, and field channels to translate strategy into compliant, measurable execution.
This role partners across functions and with external teams to integrate AD treatment omnichannel priorities into enterprise workstreams, improve ways of working, and enable consistent execution across campaigns. The role requires strong operational discipline, project management, governance, and continuous process improvement to deliver business impact at scale.
Key Responsibilities
• Lead implementation and ongoing management of omnichannel initiatives across web, CRM, field-enabled solutions, and paid media for priority customer segments.
• Drive accurate, efficient, and on-time execution of go-to-market plans through disciplined campaign management and operational oversight, including solutions such as High Value Action and retargeting.
• Coordinate across Brand, Field, IT, Data & Analytics, Medical, Legal, Regulatory, and agency partners to scale omnichannel solutions and expand activation with additional partners such as Site of Care.
• Manage internal and external partner deliverables, roles, timelines, and accountability to ensure high-quality execution.
• Ensure compliant execution by applying required processes for consent management, state regulations, and data privacy.
• Improve cost efficiency through reusable content, modular asset strategies, and stewardship of the AD treatment omnichannel content library.
• Standardize and optimize omnichannel processes, workflows, and governance to improve speed, quality, and scalability.
• Represent omnichannel priorities in enterprise workstreams, including:
o Master Data Management
o Right Next Engagement and decisioning frameworks
o AI and machine learning-enabled marketing tools for Alzheimer's disease and broader marketing use cases
• Partner with analytics teams to track performance, generate insights, and optimize channel execution through test-and-learn approaches.
• Act as an omnichannel subject matter expert by sharing best practices and strengthening organizational capability.
Qualifications
• 5-7 years of experience in Omnichannel Marketing, Multichannel Marketing, Media, CRM, or Consumer Marketing within pharmaceutical or life sciences organizations
• Strong hands-on experience managing cross-channel campaigns and enabling integrated customer journeys
• Demonstrated ability to operate effectively in highly matrixed environments
• Experience working with agencies and external vendors strongly preferred.
• Solid understanding of compliant pharmaceutical marketing practices, including privacy, consent management, and regulatory requirements
• Familiarity with marketing technology platforms, CRM systems, and data-enabled personalization approaches
• Proven ability to balance strategic thinking with operational execution
• Highly organized, delivery-oriented, and comfortable working in fast-paced environments
• Must be willing to work hybrid, in our Nutley, NJ office 3 days per week (Tuesday, Wednesday, Thursday every week)
Skills:Communication & Cross-functional Influence, Critical Thinking & Business Agility, Customer Engagement, Marketing Fundamentals, Mentoring/ People Development, Omnichannel Strategy, Product / Business Knowledge, Project Mgmt. / Data Analytics
Eisai Salary Transparency Language:
The annual base salary range for the Senior Product Manager Omnichannel Solutions, Alzheimer's Disease is from :$148,200-$194,500
Under current guidelines, this position is eligible to participate in : Eisai Inc. Annual Incentive Plan.
Final pay determinations will depend on various factors including but not limited to experience level, education, knowledge, and skills.
Employees are eligible to participate in Company employee benefit programs. For additional information on Company employee benefits programs, visit https://careers.eisai.com/us/en/compensation-and-benefits.
Certain other benefits may be available for this position, please discuss any questions with your recruiter.
