Marketing • Full-time • San Francisco; New York
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About the roleWe're looking for a Product Marketing Manager who can translate deeply technical products into clear, compelling stories that resonate with developers.
This is a highly cross-functional, high-impact role. You'll work closely with product, engineering, and GTM to help define what we build and how we bring it to market. You won't just launch features-you'll influence product direction, define positioning, and help developers understand why Cursor matters.
What You'll DoProduct Launches- Own end-to-end go-to-market strategy for new features and major releases
- Write launch materials (blog posts, landing pages, demos, videos)
- Partner with product and engineering to ensure strong product-market fit before launch
Positioning & Messaging- Develop clear, differentiated positioning for Cursor and its features
- Turn complex AI + developer workflows into simple, compelling narratives
- Continuously refine messaging based on user feedback and market shifts
Developer-Focused Content- Partner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons)
- Showcase real workflows and power-user behaviors-not generic marketing fluff
- Collaborate with the community to highlight authentic use cases
Go-To-Market Enablement- Translate product capabilities into clear, compelling messaging that sales and GTM teams can use effectively
- Provide the right narratives, positioning, and materials to communicate value and win users
- Partner closely with sales, field, and developer relations to understand customer needs objections
- Continuously refine messaging based on real-world feedback and performance
Growth & Distribution- Identify and test new channels to reach developers (Twitter/X, GitHub, YouTube, etc.)
- Work with growth to improve activation, onboarding, and retention messaging
- Run experiments to improve conversion across the funnel
Customer & Market Insight- Talk to users regularly to understand needs, objections, and mental models
- Analyze competitors and evolving AI/dev tooling landscape
- Bring insights back into product and marketing decisions
You may be a fit if- You have 3+ years in product marketing, product management, growth, consulting, banking or a similar role (ideally in developer tools or SaaS)
- You have a strong technical intuition, you don't need to be an engineer, but you should be comfortable understanding developer tools and communicating to a technical audience
- You have strong product Instincts - ability to engage in product discussions and push back thoughtfully
- You have exceptional communication skills, and the aility to simplify complex concepts without dumbing them down
- You have high ownership: you can take a project from idea 12 execution 12 iteration
- You find comfort in a fast-moving, ambiguous environment
