Senior Product Manager

Overview Senior Product Manager, Growth - Digital Health How you can make a difference HealthEquity Marketplace is our managed affiliate marketplace for health and wellness that helps our members get more healthcare per dollar. Our telehealth and digital health programs are our cornerstone offerings, bringing our members Rx and clinical solutions across metabolic, men and women's health, hormone therapy, skincare, sleep, nutrition, and other care areas. We are seeking a Senior Product Manager, Growth to own how members find, start, and stay on our telehealth programs. You run the funnel end to end, set the experimentation agenda, and turn test results into durable gains in patient starts, retention, and revenue.You bring the growth playbook from subscription businesses in healthcare or consumer technology and apply it to a channel with structural advantages: millions of members with tax advantaged dollars already set aside for care and natural organic / inorganic user flow. You own growth outcomes for each program across white label and branded partners. What you will be doing Growth strategy and funnel ownership 3et the growth strategy for our digital health / telehealth portfolio and own the full member funnel: awareness, discovery, intake start, intake completion, consult, first fill, refill, and reactivation. 3efine the north star and input metrics by program, and set targets for patient starts, conversion, retention, and revenue. 3uild the growth model and unit economics that tie funnel inputs to subscriber, revenue, and churn outcomes, and inform pricing, promotion, and partner terms. alk to members every week. Pair funnel data with interviews and partner feedback to learn why members stall, cancel, or stay, and act on it. Experimentation and conversion wn the experimentation roadmap: run A/B and multivariate tests across landing pages, program pages, intake flows, offers, pricing presentation, and messaging. ind the highest value moments in the member journey to put the right program in front of the right member. rive conversion through intake and consult with partners: cut drop off, shorten time to first fill, and lift approval rates. Retention and lifecycle wn retention outcomes by program and cohort: refill rate, months on therapy, churn, and reactivation. iagnose churn drivers across product, partner, pricing, and clinical experience, and drive the fixes. hape refill, adherence, titration, and win back journeys with partners and Marketing across email, SMS, push, and in app. Offers, pricing, and merchandising ecide what gets featured across the digital health category: which programs, which offers, and in what order. un the promotion calendar (launches, events, seasonal pushes) and drive copy and creative with content teams. Cross functional leadership artner with Intelligence and Data Science on attribution, measurement, targeting, and personalization models. artner with Engineering and Design to ship growth features and instrument the funnel end to end. ork with Compliance and Legal on eligibility, claims language, incentive rules, and state clinical requirements. epresent growth to leadership through readouts and investment cases. What you will need to be successful 6+ years of growth or lifecycle experience in subscription businesses in healthcare or consumer technology, with direct ownership of subscriber starts, conversion, and / or retention across mobile and web. rack record running a high velocity experimentation program with measurable lift on conversion and retention orking knowledge of subscription economics: subscriber starts, retention curves, LTV, CAC, and payback. elf serves insights via Amplitude (or similar), and prototypes ideas without waiting on engineering. ctively use AI tools daily to speed up analysis, prototyping, and documentation ow ego and persuasive: writes clearly, holds positions with conviction, and updates on evidence Preferred qualifications elehealth or cash pay digital health experience, especially intake, consult, and refill flows. xperience in care areas such as metabolic, women's health, men's health, skincare, or lifestyle categories. xperience growing programs through partner or white label clinical models amiliarity with HSA/FSAs and employer benefit programs. #LI-Remote This is a remote position. Salary Range$120500.00 To $157000.00 / year Benefits & Perks The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including: 3edical, dental, and vision SA contribution and match ependent care FSA match ncapped paid time off aid parental leave 401(k) match ersonal and healthcare financial literacy programs ngoing education& tuition assistance ym and fitness reimbursement ellness program incentives Onboarding & Travel This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquitys immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations. This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.