BA/BS required in business or marketing; MBA preferred.
7+ years of experience in the medical device or product field.
Strong background in marketing with a focus on urology or single-use devices.
Sales experience in relevant fields is a plus.
Excellent presentation and communication skills are essential.
Willingness to travel up to 30%.
Responsibilities
Manage all marketing aspects for assigned products, including marketing plans and promotional campaigns.
Serve as a subject-matter expert on disease conditions and market dynamics.
Develop and implement marketing strategies and plans for assigned product lines.
Provide project management support for product launches and marketing initiatives.
Create marketing tools and improve collateral documentation through collaboration.
Deliver technical presentations to stakeholders, including surgeons and sales teams.
Interpret clinical data and market analysis to inform business strategies.
Benefits
Comprehensive medical, dental, and vision insurance.
Access to wellness programs and mental health resources.
Generous paid time off and flexible work arrangements.
Professional development through training programs and tuition reimbursement.
Recognition programs and bonuses to celebrate employee contributions.
Supportive work environment with team-building and community involvement opportunities.
Full Job Description
The Senior Product Manager role is responsible for managing the life cycle of products within Interventional Urology. This role will drive global strategic planning with direct ownership of tactical execution of the marketing activities for the North America market. This role will manage all marketing aspects including messaging, clinical marketing, and strategic program management. Additionally, this person will partner collaboratively with cross-functional teams in Sales, Sales Training, Sales Operations, Clinical, Regulatory, and Engineering as well as work closely with implanting physicians and KOLs to maximize marketing campaigns.
Major Areas of Accountability
Manage marketing and business aspects of defined products including forecasting, budgeting, marketing plans, sales and customer training, product improvements, marketing literature, medical conventions/shows, and ongoing promotion campaigns
Act as a subject-matter expert for disease condition, therapy, market dynamics, product line, and programs
Develop marketing plans and activities for responsible product lines and programs
Provide planning and project management support for product and program launches
Create and implement marketing tools and programs and collaborate with other business units within to refine and continuously improve collaterals and other documentation
Deliver technical presentations to various stakeholders, including sales force, surgeons, and internal management
Interprets and translates scientific clinical data and economic data into commercial implications
Conducts market analysis, provides marketing insight and recommendations to management on direction to potential new product areas
Support the document control process for downstream marketing materials
Support surgeon workshops, forums, and training events for therapy areas
Work with sales training to build modules and execute training for sales representatives
Demonstrate strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven
Leverage field experience to provide feedback for continuous system improvement
Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
Other duties as assigned
Basic Qualifications
BA/BS required with business or marketing emphasis. MBA preferred.
7+ years relevant experience related to medical device/ product field
Strong marketing background
Sales experience in medical device/urology/ single-use devices helpful
Excellent presentation skills and professional image essential, with strong verbal and written skills
Ability to travel up to 30%
At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:
Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way
Competitive Compensation: The compensation range for this position is $142,213 - $213,319. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.
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About Coloplast Corp
Coloplast Corp is a Danish multinational company that develops, manufactures and markets medical devices and services related to ostomy, urology, continence, and wound care. The company was founded in 1957 and is headquartered in Humlebaek, Denmark. Coloplast operates globally with production facilities in Denmark, Hungary, China, and the United States. The company's products are sold in more than 140 countries. Coloplast is committed to improving the quality of life for people who have intimate healthcare needs. The company's mission is to make life easier for people with intimate healthcare needs by developing products and services that make a difference to their lives.
