Instacart

Senior Product Manager, Catalog

Instacart$165K — $174K *
US-AnywhereRemote in Canada
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of product management experience, ideally with catalog or data platforms.
  • Expertise in defining strategy, prioritizing tasks, and delivering high-quality results.
  • Strong analytical skills with a history of using data to inform decisions.
  • Excellent written and verbal communication abilities for stakeholder engagement.
  • Experience in marketplaces or consumer technology, with a focus on multi-sided incentives.

Responsibilities

  • Own the strategy and roadmap for catalog attributes, ensuring alignment across all partners.
  • Translate complex problems into actionable plans and drive execution through collaborative processes.
  • Leverage data insights to run experiments, define KPIs, and improve attribute lifecycle accuracy.
  • Foster relationships across multiple teams to drive clarity and ownership of attribute quality.
  • Continuously enhance operational governance and quality mechanisms at scale.

Benefits

  • Comprehensive remote work policy with Flex First approach.
  • Highly competitive benefits offerings tailored to employees' locations.
  • Eligibility for new hire equity grants and annual refresh grants.
Full Job Description
Overview

The Instacart Catalog team is the product data infrastructure powering everything customers see, find, and trust across the marketplace. We ingest data from retailers and third-party sources and use AI/ML and human operations to validate, enrich, and publish product information at scale. At the heart of this infrastructure are product attributes - the structured descriptors that power search filters, item card badges, dietary safety signals, health personalization, brand advertising, and agentic commerce. They touch every major surface and every major stakeholder.

We're looking for a Senior Product Manager to own the product data layer that determines how customers find what they need, how brands show up on shelf, and how Instacart earns trust as the definitive source of grocery product data. In this role, you'll set the end-to-end strategy for catalog attributes, lead governance, and drive accuracy and coverage at scale - building the kind of trust that brands, retailers, and internal teams depend on.

You'll work alongside a team of 7 engineers and partner closely with Machine Learning and Operations, as part of a broader product org of 4 PMs on the Catalog team. You'll thrive here if you love operating at the intersection of ML/AI, operations, and commercial partner relationships - and can hold a complex, multi-sided system together with clear thinking and strong execution.

About the Job
  • Own the end-to-end strategy and roadmap for catalog attributes - aligning cross-functional partners around clear outcomes, success metrics, and milestones, and maintaining a roadmap process transparent enough that every side of the marketplace can depend on it.
  • Translate ambiguous, complex problems into structured plans and drive execution from discovery and prioritization through launch, iteration, and scale, spanning a development process that includes Ops, Engineering, ML, Legal, and commercial partners.
  • Use data and customer insights to run experiments, understand root causes, and design solutions that balance speed and accuracy across the attribute lifecycle - defining KPIs, interpreting results, and making sound tradeoffs between precision and recall.
  • Build strong relationships and feedback loops across Product, Engineering, Design, Analytics, Operations, Machine Learning, Sales, Ads, Search, Legal, Brand, and Support - communicating transparently to drive clarity, commitment, and shared ownership of attribute quality.
  • Establish and continuously improve mechanisms for operational excellence - owning governance rituals, quality dashboards, postmortems, and platform investments that make attribute quality defensible at scale and compound over time.


About You

Minimum Qualifications
  • 5+ years of product management experience, with meaningful time spent in catalog, data platforms, content systems, or ML/AI-adjacent products - including ownership of complex, cross-functional programs with measurable impact.
  • Proven ability to set strategy, prioritize ruthlessly, and deliver high-quality outcomes in fast-paced, dynamic environments - including building governance structures and quality systems, not just shipping features.
  • Demonstrated proficiency using data to drive decisions - defining KPIs, partnering with Analytics, interpreting experiments, and reasoning about precision/recall and ML model tradeoffs - with comfort navigating ambiguity to find clarity.
  • Exceptional written and verbal communication skills, with a track record of building trust and alignment across high-stakeholder-count environments where no single team controls all the inputs.


Preferred Qualifications
  • Experience in marketplaces, logistics, e-commerce, or consumer technology, with familiarity balancing multi-sided incentives.
  • Hands-on experience with experimentation and analytics - including A/B testing, SQL, and dashboards - and the ability to partner deeply with Engineering and Data teams.
  • Experience with product attribute systems, catalog data, content management, or source prioritization at marketplace scale.
  • Familiarity with data pipelines, ML extraction workflows, or quality evaluation frameworks such as golden set audits, human-in-the-loop review, or precision/recall measurement.
  • History of translating commercial commitments into engineering requirements, or prior work at the intersection of legal/compliance and data products - including rights management, regulatory compliance attributes, or data sourcing constraints.
  • People leadership experience - direct or cross-functional - with a genuine passion for coaching, feedback, and fostering inclusive team culture.


#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN

$165,000-$174,000 CAD

About Instacart

Instacart is an American company that operates a grocery delivery and pick-up service in the United States and Canada. The company offers its services via a website and mobile app. The service allows customers to order groceries from participating retailers with the shopping being done by a personal shopper. Instacart was founded in 2012 by entrepreneur Apoorva Mehta, a former Amazon.com employee. Apoorva was born in India and moved with his family to Canada in 2000. He studied engineering at the University of Waterloo and graduated in 2008. He was a participant in Y Combinator's Summer 2012 batch, which eventually led to the creation of Instacart. In 2013, Mehta was included on the Forbes 30 Under 30 list. Apoorva previously worked at BlackBerry, Qualcomm, and then Amazon as a supply chain engineer, where he developed fulfillment systems to move packages from Amazon's warehouses to customers' homes. Before founding Instacart, Apoorva had tried to start at least 20 other services. He tried building an ad network for social gaming companies, and developing a social network specifically for lawyers, among other start-ups. Instacart originally launched in San Francisco. By April 2015, the firm had about 200 employees. It introduced a new policy around June allowing some shoppers to choose to be part-time employees, starting with Chicago and Boston and extending its offer to shoppers in Atlanta, Miami, and Washington D.C. the following month.
Learn more about Instacart
Industry
Founded
2012

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