The role

This is one of the highest-impact roles at Broccoli. In this role, you'll shape what we build, in what order, and how successful the rollouts are.

Broccoli is at an exciting growth stage with constant product tradeoffs. New products to build. A steady stream of feature requests from existing customers. Two different customer profiles: enterprise operators and independent SMBs. Plus rapid expansion into new verticals within home services. Every week involves hard calls about what gets built and what doesn't. You'll own those calls day-to-day and help the founders make the bigger strategic ones. When something ships, you own the rollout to customers, the CS team, and the sales team, plus the metrics and the honest answer to whether it actually worked.

We are especially looking for someone who can do two things well. First: get deep into our customers' businesses. We build with design partners, embedding with their teams and truly understanding their businesses. We prioritize based on which AI agents will have the biggest P&L impact for them. Second: know what's possible with AI. Customers ask for what they've seen SaaS products do. You should be building toward what AI makes possible, which is almost always something far better than what anyone thought to request.

What you'll own

• AI PM agent build and leverage an agent that ingests tickets, call transcripts, Linear, and product metrics and surfaces what matters most, so your time goes to synthesis and judgment, not information gathering
• Prioritization manage tradeoffs across new products, feature requests, enterprise vs. SMB needs, and expanding verticals; give the team a clear, defensible view of what's most important and why
• Founder leverage bring enough structure and insight to strategic conversations that the founders can make faster, better decisions on the hard calls
• Specs and mockups write specs built around the "why" and produce basic mockups that give engineering enough to move fast
• Launch and go-to-market coordinate with customer success, sales, and marketing when features ship; ensuring the right enablement, release notes, and customer comms are in place
• Metrics define what success looks like for every feature, ensure the right things get tracked, and review outcomes after every launch

Who we're looking for

Must-haves

• High-agency: you bring structure to ambiguity, move without being told, and own outcomes end to end
• Strong business judgment: you get to the real need underneath a customer request and prioritize based on P&L impact, not loudest voice
• AI-first: you default to asking what's now possible, not what's been done before, and you've built agents or AI-powered workflows yourself

Strong plus

• Former founder, or a PM who has operated like one: you've made calls with incomplete information, owned outcomes, and stayed close to customers throughout
• Experience at a high-growth B2B startup (Series A to C)
• Home services or field service management experience

Not a fit

• PM experience primarily in process management, stakeholder alignment, or sprint facilitation
• Never owned a product outcome end to end