About the Role:We're looking for a Senior Product Manager to help shape and deliver Fetch's off-platform audience products. Fetch's deterministic, receipt-verified purchase data gives advertisers a powerful foundation for reaching consumers based on what they actually buy. This role will make those audiences easier to discover, build, expand, and activate across programmatic, social, and publisher platforms.
You'll own the audience product roadmap within the Data Products Team, partnering with engineering, data science and commercial teams to identify customer needs and prioritize opportunities that grow the business. Your scope will span audience discovery and configuration, lookalike and predictive expansion, partner connectivity, and the shared services that support self-service workflows.
This role combines product strategy with hands-on execution. You'll help determine which audience capabilities to invest in, where to build versus partner, and how to balance audience scale, quality, speed, and cost. You'll also turn those decisions into clear requirements and lead delivery from discovery through launch and ongoing improvement.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Role Responsibilities: - Shape the audience roadmap. Translate advertiser needs, market opportunities, partner feedback, and commercial goals into a prioritized roadmap for Fetch's off-platform audience products.
- Advance audience expansion capabilities. Partner with data science and engineering to develop lookalike and predictive audience offerings, define evaluation criteria, and inform decisions about partner-provided versus Fetch-built capabilities.
- Make audiences easier to discover and buy. Define audience taxonomy, descriptions, selection criteria, and discovery capabilities so customers and commercial teams can find the right audiences and understand their scale, freshness, and availability.
- Build a scalable audience lifecycle. Own product requirements for audience creation, sizing, expansion, activation, refresh, and status visibility, reducing manual work and improving turnaround times.
- Expand activation connectivity. Prioritize and deliver audience integrations with DSPs, identity providers, and other activation partners, including decisions about direct connections versus intermediary platforms.
- Enable self-service audience workflows. Partner with application teams to power audience tools and external APIs through reusable services for configuration, expansion, and activation.
- Improve audience reach and quality. Work with identity and data science teams to translate matching and enrichment capabilities into better audience coverage, sizing, and targeting.
- Lead delivery and partner launches. Define requirements and success criteria, align dependencies, and work directly with engineering and partners through implementation, testing, launch, and ongoing improvements.
- Own product outcomes. Establish and track audience adoption, activation success, match rates, expansion turnaround, delivery reliability, and operating cost. Partner with GTM and Business Development to connect product investments to revenue opportunities.
- Build privacy into the product. Partner with Legal, Privacy, and engineering to ensure audience creation, expansion, and distribution follow approved data uses and access controls.
Minimum Requirements:- 5+ years of product management experience, including 3+ years in programmatic advertising, audience products, or ad tech.
- Experience owning a product roadmap and making prioritization decisions based on customer needs, commercial impact, technical dependencies, and effort.
- Direct experience building audience activation products, DSP integrations, or audience data-sharing platforms.
- A working understanding of audience segmentation, identity resolution, privacy-safe matching, and the tradeoffs between audience scale and precision.
- Familiarity with lookalike or predictive audiences and the ability to partner with data scientists on use cases, evaluation criteria, and product requirements.
- Technical fluency with APIs, data pipelines, and partner integrations. You can work through architecture and data-flow decisions with engineering and translate them into clear product requirements.
- Strong product judgment, including the ability to evaluate build-versus-partner options and distinguish reusable capabilities from one-off requests.
- A track record of taking ambiguous opportunities from discovery to a live product, then using adoption, quality, and operational data to improve it.
- Clear communication across technical and commercial teams, with the ability to explain tradeoffs, align stakeholders, and lead productive partner conversations.
- Curiosity about AI and a willingness to use new tools thoughtfully to accelerate learning and improve your work.
Compensation: At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is [$150,427 - $176,973]. Discover our benefits and how our employees live rewarded at https://fetch.com/careers
.At Fetch, we'll give you the tools to feel healthy, happy and secure through:- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch's growth.
- 401(k): Fetch will match your contributions dollar for dollar, up to 4% of your eligible pay.
- Benefits for humans and pets: We offer comprehensive medical, dental, and vision plans for everyone, including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue, and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break. (Holidays will vary for Canada-based roles)
- Robust Leave Policies: 14 weeks of fully paid parental leave for all employees, plus 6 additional weeks of paid childbirth recovery leave for birthing parents, and a flexible return-to-work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one-time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers, and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US for US-based roles. We'll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
